# Bed-Jumping Lookbooks The Adidas Japan FW10 Collection is Effortlessly Flashy By Meghan Young | Published 2010-12-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/adidas-japan-fw10 References: [whitezine](http://www.whitezine.com/en/trends/adidas-japan-2010-fw.html) & [adidas](http://www.adidas.com/jp) I think [Adidas](https://www.trendhunter.com/trends/adidas-originals-new-campaign) America needs to take some notes from the Adidas Japan FW10 catalog. Full of ebullient Asian hipsters, the campaign makes this line of clothing hard to resist. With a focus on [patterned streetwear](https://www.trendhunter.com/trends/brain-dead-adidas), the Adidas Japan FW10 collection is hip and comfortable. Although rather flashy, it nonetheless looks contemporary and easy to wear. Known for their experimental style, these [Japanese girls](https://www.trendhunter.com/trends/harajuku-pack) rock the line effortlessly. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 85% | Activity: 67% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Patterned Streetwear:** Disruptive innovation opportunities lie in creating bold and unique patterns for streetwear apparel. - **Asian Hipster Fashion:** There is a market opportunity for infusing Asian cultural elements into hipster fashion. - **Experimental Style:** Exploring innovative materials and designs can disrupt the fashion industry by pushing the boundaries of traditional style. ### Who This Affects Most - **Fashion:** The fashion industry can benefit from incorporating patterned streetwear into their collections. - **Apparel:** The apparel industry has an opportunity to cater to the growing demand for Asian hipster fashion. - **Textile:** The textile industry can explore experimental materials to meet the demand for unique and contemporary fashion. ## Related on Trend Hunter - [Individuality-Focused Brand Campaigns](https://www.trendhunter.com/trends/adidas-originals-new-campaign.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Elevated Fall Tennis Fashion](https://www.trendhunter.com/trends/y3-fw25-tennis.md) - [Flame-Themed Retro Sneakers](https://www.trendhunter.com/trends/flames-collection.md) - [Athlete Celebrity Campaigns](https://www.trendhunter.com/trends/zne-collection.md) - [Archival Low-Sole Classic Sneakers](https://www.trendhunter.com/trends/country-japan.md) - [Muted Sportswear Collections](https://www.trendhunter.com/trends/song-for-the-mute-adidas.md) - [Expanded Pet Apparel Capsule](https://www.trendhunter.com/trends/adidas-originals-pet-collection.md) - [Fashion-Forward Sporty Apparel](https://www.trendhunter.com/trends/clot-and-adidas-2.md)