# Logo-Mimicking Displays The Adidas Harvey Nichols Pop-Up Boasts a Locker Room Set-up By Rebecca Byers | Published 2015-04-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/adidas-harvey-nichols-popup References: [retaildesignblog.net](http://retaildesignblog.net/2015/04/19/adidas-pop-up-visuals-in-harvey-nichols-by-studio-xag-london-uk/) Located within the English department store chain's London flagship, the [Adidas](https://www.trendhunter.com/trends/adidas-store-1) Harvey Nichols pop-up boasts a sleek and sophisticated metal-clad display designed by [Studio XAG](https://www.trendhunter.com/trends/studio-nicholson-4). The temporary retail display in Harvey Nichols London features metal benches and lockers that recall imagery of a team locker room, while the Adidas logo is reflected in the wall with the use a trio of brightly lit white white shelves. The Adidas Harvey Nichols pop-up showcases the athletic brand's collaborations with the likes of Rick Owens and Raf Simons, while it will also stock the [Originals](https://www.trendhunter.com/trends/dios-x-adidas-originals) line and the vibrantly patterned Y-3 SS15 collections. The temporary Harvey Nichols pop-up is simplistic at first glance, but the subtle inclusion of the logo into the wall display ensures brand consistency. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 64% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Metal-clad Displays:** The use of metal-clad displays can create a sleek and sophisticated aesthetic in retail environments. - **Locker Room Imagery:** Incorporating locker room imagery into retail displays can create a sense of connection to sports and athletic brands. - **Brand Consistency:** Incorporating brand logos into retail displays can help ensure consistency and recognition. ### Industries Being Reshaped - **Retail:** Retailers can incorporate metal-clad displays and locker room imagery to create unique and engaging shopping experiences. - **Athletic Brands:** Athletic brands can utilize metal-clad displays and locker room imagery to enhance their brand identity and connect with consumers. - **Visual Merchandising:** Visual merchandising companies can assist brands in creating displays that reflect their unique identity and enhance the shopping experience. ## Related on Trend Hunter - [AR Locker Rooms](https://www.trendhunter.com/trends/ar-locker-room.md) - [Aluminum-Wrapped Sportswear Store](https://www.trendhunter.com/trends/adidas-store-1.md) - [Colorfully Immersive Retail Experiences](https://www.trendhunter.com/trends/athletic-propulsion-labs-store.md) - [Premium Athleticwear Pop-Ups](https://www.trendhunter.com/trends/reigning-champ-toronto.md) - [Customizable Shoe Decorating Events](https://www.trendhunter.com/trends/style-your-toe.md) - [AR-Powered Try-On Rooms](https://www.trendhunter.com/trends/snapchat-7.md) - [Pop-Up Luggage Retail Activations](https://www.trendhunter.com/trends/antler-retail-popup.md) - [Immersive Sports Supplies Stores](https://www.trendhunter.com/trends/vegas-sports.md) - [Branded Newspaper Kiosks](https://www.trendhunter.com/trends/grey-days.md)