# Plantvertising to Go Green Adidas Grün Campaign By varkeychaya | Published 2008-04-25 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/adidas-goes-green-with-advertising References: [cpluv](http://www.cpluv.com/www/feeditem/5978) [Adidas](https://www.trendhunter.com/trends/adidas-originals-new-campaign) has gone green with its [advertising campaign](https://www.trendhunter.com/trends/outdoor-advertising-campaign). The advertisement, which is suspected to be for its Grün range of footwear, is made of bushes with the [iconic three stripes](https://www.trendhunter.com/trends/brain-dead-x-adidas-forest-hills) placed using three strips of wood. from shape+colour "Knowing that environmentalism is a mind-set, not just a selling point, their Grün campaign has kicked off with “Guerilla Gardening”. For all intents and purposes, it's graffiti with plants. The aim is to take a neglected, off limits urban space and turn it into a thing of beauty - be it with spray paint or with grass." ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 59% | Activity: 94% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Environmental Advertising:** Opportunity to disrupt traditional advertising by leveraging eco-friendly materials and concepts. - **Guerilla Gardening:** Potential for innovative urban beautification methods using plants and natural materials. - **Sustainable Footwear:** Disruptive potential in the footwear industry by developing eco-friendly and environmentally conscious products. ### Sectors Adopting This - **Advertising:** Opportunity for marketers to incorporate eco-friendly materials and concepts into their campaigns. - **Urban Planning:** Possibility for urban planners to explore innovative methods of beautification using plants and natural materials. - **Footwear:** Potential for footwear companies to develop and market sustainable products that cater to environmentally conscious consumers. ## Related on Trend Hunter - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Plant-Based Billboard Takeovers](https://www.trendhunter.com/trends/plant-based-billboard.md) - [Panda-Inspired Sport Campaigns](https://www.trendhunter.com/trends/panda-station.md) - [Urban Bottle Sustainable Initiatives](https://www.trendhunter.com/trends/fields-green-with-grass-not-glass.md) - [Urban Greening Platforms](https://www.trendhunter.com/trends/urban-green.md) - [Individuality-Focused Brand Campaigns](https://www.trendhunter.com/trends/adidas-originals-new-campaign.md) - [Dynamic Print-Centric Lifestyle Sneakers](https://www.trendhunter.com/trends/metalwood.md) - [Flora-Inspired Body Autonomy Campaigns](https://www.trendhunter.com/trends/full-bush-summer.md) - [Whimsical Garden Product Campaigns](https://www.trendhunter.com/trends/where-the-good-things-gro.md)