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# Sporty Webbed Designer Kicks
Adidas for Yohji Yamamoto AW 2011 Pushes the Boundaries of Style

By Matt Ho | Published 2011-07-01 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/adidas-for-yohji-yamamoto-aw-2011
References: [cultureshoq](http://cultureshoq.com/adidas-for-yohji-yamamoto-autumnwinter-2011-collection/) & [adidas](http://www.adidas.com/home/ca)

Any time you see [Adidas](https://www.trendhunter.com/trends/adidas-and-y3) and Yohji Yamamoto in one sentence means you're getting one heck of a treat. The Adidas for Yohji Yamamoto AW 2011 will be one of the collections that you should be looking forward to.

Having collaborated together for so long as Y-3, the brand and the Japanese designer brings forth the sick and slick Adidas for Yohji Yamamoto AW 2011 Collection. There are several stylish sneakers with a subtle web-like design that may remind you a bit of the [Adizero](https://www.trendhunter.com/trends/adizero-pr) Crazy Lights. Some of the models include both hi-top and low-tops like Yohji Pacer, Smith and Star, GSGX and the X Bounce. If you want to get your hands on these, act fast because there will only be 300 pieces per style. Start lining up at Yohji Yamamoto and Y-3 boutiques worldwide in August to see if you can get a pair.

## Trend Insights (Trend Hunter)

- Score: 1.7/10
- Popularity: 25% | Activity: 19% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### Key Themes Behind This Trend

- **Collaborative Fashion Collections:** The trend of fashion brands collaborating with designers presents disruptive innovation opportunities for creating unique and exclusive products.
- **Sneaker Design Innovation:** The trend of incorporating web-like designs in sneaker aesthetics provides disruptive innovation opportunities for creating visually striking footwear.
- **Limited Edition Releases:** The trend of releasing limited quantities of products creates disruptive innovation opportunities for driving demand and exclusivity.

### Where This Applies

- **Fashion:** The fashion industry can leverage collaborative collections to attract new customers and create buzz around their brand.
- **Footwear:** The footwear industry can embrace sneaker design innovation to differentiate their products and appeal to fashion-forward consumers.
- **Retail:** The retail industry can capitalize on limited edition releases to drive foot traffic, boost sales, and create a sense of urgency for customers to make a purchase.

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