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# Collared Football Jerseys
adidas Football Debuts the 2022/23 Home Shirt with Manchester United

By Kanesa D | Published 2022-07-08 | Updated 2022-07-13 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/adidas-football
References: [hypebeast](https://hypebeast.com/2022/7/adidas-football-manchester-united-2022-23-home-shirt) & [adidas](https://www.adidas.co.uk/football)

[adidas Football](https://www.trendhunter.com/trends/home-kit-collection) and [Manchester United](https://www.trendhunter.com/trends/over-the-pitch) are debuting a new home shirt for the 2022/2023 season that celebrates the brand’s partnership through the return of the collar. The jersey uses a red and white color palette, highlighting adidas, Manchester United, TeamViewer, and DXC Technology logos on the front and sleeves. The jersey uses a white collar with a red geometric pattern around the neck, a pinstripe design down the length of the shirt, and black adidas stripes on the shoulder area.

The 2022/2023 home jersey will debut on the field during the Manchester United vs. [Liverpool](https://www.trendhunter.com/trends/liverpool-fc-1) pre-season friendly on Jul 12, 2022. The jersey is available now on the adidas website and the Manchester United online store.

Image Credit: adidas Football

## Trend Insights (Trend Hunter)

- Score: 1.7/10
- Popularity: 11% | Activity: 29% | Freshness: 12%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### What Makes This Trend Stand Out

- **Return of Collared Jerseys:** The return of collared football jerseys offers an opportunity for brands to incorporate retro designs into their sportswear collections.
- **Highlighting Partnership Logos:** Highlighting multiple partnership logos on football jerseys presents an opportunity for brands to showcase collaboration and cross-promote their products.
- **Patterning on Collars and Sleeves:** Introducing unique patterns on collars and sleeves of football jerseys represents an opportunity for brands to introduce creative and unique designs to traditional sportswear.

### Sectors Adopting This

- **Sportswear:** The return of collared football jerseys presents a massive opportunity for sportswear companies to capitalize on retro designs and boost sales.
- **Athletic Sponsorship:** Highlighting multiple partnership logos on football jerseys is a significant opportunity for athletic sponsorship companies to showcase their commitment to collaboration and cross-promote their brands.
- **Fashion:** Introducing unique patterns on collars and sleeves of football jerseys represents an exciting opportunity for fashion companies to expand their offerings to sports-inspired designs and collaborate with sportswear brands.

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