# Social Media Shoes The Adidas Facebook & Twitter Shoes Bring New Meaning to Follow Friday By Michael Hines | Published 2010-11-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/adidas-facebook-twitter-shoes References: [walyou](http://walyou.com/blog/2010/11/24/adidas-facebook-twitter-superstars/) & [behance.net](http://www.behance.net/gezzamondo) The [Adidas](https://www.trendhunter.com/trends/stepn-go-x-adidas-ultraboost) [Facebook](https://www.trendhunter.com/trends/manmades-the-boxer-brief) & [Twitter](https://www.trendhunter.com/trends/twitter-3d-gadget) shoes may or may not increase your friends and followers, but they are a cool way to make a social media statement. These shoes are each one-offs designed by English designer Gerry McKay. The Facebook shoes feature the site’s motto on the inner walls while the Twitter shoes have the iconic social media bird on the back heel. Check out the Adidas Facebook & Twitter shoes and keep your fingers crossed for a wide-release sometime soon. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 85% | Activity: 95% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Social Media Fashion:** Opportunity for designers to create clothing and accessories that incorporate social media themes. - **Personal Branding Products:** Potential for customized products that allow individuals to showcase their online persona and individuality. - **Social Media Merchandise:** Emerging market for merchandise that caters to social media enthusiasts and fans. ### Who This Affects Most - **Fashion Retail:** Disruptive innovation opportunity to introduce social media-inspired clothing and accessories to meet growing demand. - **Personalized Products:** Opportunity to offer personalized items that allow individuals to express their online identity and social media influence. - **Merchandising:** Opportunity to create and market merchandise targeting social media users and followers. ## Related on Trend Hunter - [Digital-World-Based Shoe Collections](https://www.trendhunter.com/trends/stepn-go-x-adidas-ultraboost.md) - [Emoji-Style Sneakers](https://www.trendhunter.com/trends/shoe-1.md) - [Electric Truck Shoe Concepts](https://www.trendhunter.com/trends/footwear-project.md) - [RFID-Enabled Sport Sneakers](https://www.trendhunter.com/trends/banbroken-artdesign-sport-shoes.md) - [Packaging-Inspired Footwear Designs](https://www.trendhunter.com/trends/box-shoe.md) - [Textural Tweed Lifestyle Sneakers](https://www.trendhunter.com/trends/tweed-samba.md) - [Collaborative Donut-Inspired Sneaker Designs](https://www.trendhunter.com/trends/tim-hortons-x-adidas.md) - [Customizable Shoe Decorating Events](https://www.trendhunter.com/trends/style-your-toe.md) - [Minimalist Slip-On Sneakers](https://www.trendhunter.com/trends/f50-silver-metallic.md)