# Branded Activewear Earbuds The New Adidas Earbuds Come in Three Different Models By Michael Hemsworth | Published 2021-10-29 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/adidas-earbuds References: [hiconsumption](https://hiconsumption.com/adidas-wireless-earbuds/) & [adidasheadphones](https://www.adidasheadphones.com/us/en/headphones/)  These [Adidas](https://www.trendhunter.com/trends/zne-01) earbuds have been unveiled by the activewear brand as a range of audio accessories for those seeking out a way to easily partake in their choice of [athletic activity](https://www.trendhunter.com/trends/huawei-freearc) without having to worry about their technology gear. The earbuds come in the form of four different models including the Z.N.E 01, the [Z.N.E. 01 ANC](https://www.trendhunter.com/trends/adidas-zne-01-anc-wireless-earbuds) and the FWD-02 Sport, which are each intended to provide users with the exact kind of power they need. The headphones are each outfitted with an all-black finish that makes them a demure addition to an athlete's gear roster, while also being impervious to sweat and water. The Adidas earbuds are priced starting at $99 and are available for purchase now except for the FWD-02 Sport that is available for preorder with shipping expected to start taking place in November. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 53% | Activity: 9% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What Makes This Trend Stand Out - **Athletic Audio Accessories:** Opportunity for brands to create audio gadgets targeting fitness enthusiasts. - **Sweat/water Proof Earbuds:** Opportunity to create wireless and waterproof earbuds for sports. - **Advanced Noise Cancelling Earbuds:** Opportunity to create noise-cancelling earbuds specialized for outdoor activities. ### Sectors Adopting This - **Sporting Goods Industry:** Opportunity for sportswear companies to expand into the audio accessories market. - **Consumer Electronics Industry:** Opportunity for consumer electronics companies to develop advanced audio gadgets for a sporty audience. - **Fitness Industry:** Opportunity for fitness studios or gyms to partner with audio brand companies and offer sporty audio gadgets as part of their services. ## Related on Trend Hunter - [Activewear-Branded Earbuds](https://www.trendhunter.com/trends/adidas-zne-01-anc-wireless-earbuds.md) - [Rapper-Designed Earbuds](https://www.trendhunter.com/trends/zne-01.md) - [Compact Lifestyle-Conscious Earbuds](https://www.trendhunter.com/trends/altec-hydrabud.md) - [Sports-Focused Earbuds](https://www.trendhunter.com/trends/go-air-sport.md) - [Active Lifestyle Earbud Ranges](https://www.trendhunter.com/trends/skullcandy-active-collection.md) - [Gym-Ready Workout Earbuds](https://www.trendhunter.com/trends/workout-earbuds.md) - [High-Energy Workout Earbuds](https://www.trendhunter.com/trends/anker-soundcore-sport-x20.md) - [Affordable Workout Earbuds](https://www.trendhunter.com/trends/jabra-elite-4-active.md) - [Secure Athlete Earbuds](https://www.trendhunter.com/trends/cleer-audio-roam-sport.md)