# Celebratory 3D Illusion Billboards adidas Dubai Celebrates Argentina's World Cup Victory By Amy Duong | Published 2022-12-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/adidas-dubai References: [designtaxi](https://designtaxi.com/news/421602/Adidas-Creates-3D-Billboard-Illusion-Of-Messi-To-Celebrate-World-Cup-Win/) & [instagram](https://www.instagram.com/reel/CmUcM8Stv3K/?utm_source=DesignTAXI&utm_medium=DesignTAXI&utm_term=DesignTAXI&utm_content=DesignTAXI&utm_campaign=DesignTAXI)  [adidas Dubai](https://www.trendhunter.com/trends/led-basketball-court) presents its new 3D billboard that is made to celebrate [Argentina's](https://www.trendhunter.com/trends/2026-home-kit) recent victory as the World Cup Champions. The brand created a 3D illusion of Lionel Messi celebrating amongst his teammates once they won and it reads "Impossible is nothing." The worldly moment is captured on the large screen that seemingly looks different when being viewed at different angles as viewers move around the billboard. This is made by advertising agency TBWAWorldwide. The image itself does move around, however, it is fabricated with the help of CGI technology and this is made possible with the help of [Vertex](https://www.trendhunter.com/trends/geneediting-therapy) CGI who got involved with the campaign that projects onto the Dubai Frame. It is a large attraction that is hallow in the middle to display digital visuals. Image Credit: adidas Dubai ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 87% | Activity: 99% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What Makes This Trend Stand Out - **3D Illusion Billboards:** The use of 3D illusion billboards can enhance brand visibility and create immersive brand experiences. - **CGI Technology in Advertising:** The use of CGI technology in advertising can create highly realistic and impactful brand visuals. - **Immersive Brand Experiences:** Creating immersive brand experiences through billboards can generate buzz and engagement with customers. ### Sectors Adopting This - **Advertising:** Advertising agencies can incorporate 3D illusion billboards and CGI technology to create innovative and engaging ads for clients. - **Marketing:** Marketers can use 3D illusion billboards and immersive experiences as a way to differentiate their brand and create memorable brand interactions. - **Hospitality:** Hotels and public places can use 3D illusion billboards to create unique and memorable experiences for their guests and visitors. ## Related on Trend Hunter - [Mixed-Reality Cola Billboards](https://www.trendhunter.com/trends/3d-coca-cola-billboard.md) - [Female-Focused Sports Initiatives](https://www.trendhunter.com/trends/led-basketball-court.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Motivational Athlete Campaigns](https://www.trendhunter.com/trends/adidas-you-got-this.md) - [Football Icon-Backed Ads](https://www.trendhunter.com/trends/fifa-club-world-cup.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Interactive Sandwich Billboards](https://www.trendhunter.com/trends/sandwich-billboard.md) - [Soccer-Inspired Mural Campaigns](https://www.trendhunter.com/trends/mural-campaign1.md) - [Bespoke Jersey Designs](https://www.trendhunter.com/trends/home-kit-collection.md)