# Wisecracking Sneaker Adverts Adidas Crazy Light 'The Difference' Throws Down Some Knowledge By Matt Ho | Published 2011-11-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/adidas-crazy-light-the-difference References: [hypebeast](http://hypebeast.com/2011/11/foot-locker-adidas-crazy-light-the-difference-commercial/) & [youtube](http://www.youtube.com/watch?feature=player_embedded&v=qu1RIhL3cyo) After seeing Dwight Howard talk about his shoe and Derrick Rose running with the bulls, the [Adidas](https://www.trendhunter.com/trends/dame-x) Crazy Light 'The Difference' commercials makes its debut to continue introducing the [adiZero](https://www.trendhunter.com/trends/adizero-adios-pro-evo-1) line. The Adidas Crazy Light 'The Difference' follows the formula in which a narrator makes a comparison between the dull and the epic in a visual manner. The basic premise in the advert is to market the sneaker as the [lightest hoop kicks](https://www.trendhunter.com/trends/anthony-edwards-2) on the market at 9.8 ounces only. A few familiar faces pop up in the clip which include athletes Dwight Howard, Eric Gordon, Jrue Holiday and hip-hop artist Big Sean. Check out the video and learn what the difference is between nothing and everything. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 15% | Activity: 25% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Narrative Marketing:** Disruptive innovation opportunity in creating commercials that cleverly use storytelling and comparisons to engage viewers and promote products. - **Lightweight Footwear:** Disruptive innovation opportunity in designing and manufacturing sneakers that prioritize weight reduction without compromising on performance and comfort. - **Celebrity Endorsements:** Disruptive innovation opportunity in leveraging the influence of famous personalities to endorse products and create buzz around them. ### Who This Affects Most - **Sports Apparel:** Disruptive innovation opportunity in the sports apparel industry to create technologically advanced, lightweight sneakers that appeal to athletes and sports enthusiasts. - **Advertising and Marketing:** Disruptive innovation opportunity in the advertising and marketing industry to create engaging and impactful commercials that resonate with consumers and drive brand awareness. - **Music and Entertainment:** Disruptive innovation opportunity in the music and entertainment industry to collaborate with popular artists and athletes to promote products and reach a wider audience. ## Related on Trend Hunter - [Athlete-Collaborative Performance Shoes](https://www.trendhunter.com/trends/dame-x.md) - [Sporty Dynamic Futuristic Footwear](https://www.trendhunter.com/trends/vol-9.md) - [Athlete-Starring Footwear Campaigns](https://www.trendhunter.com/trends/speed-shopping.md) - [Futuristic Silver Tonal Footwear](https://www.trendhunter.com/trends/crazy-2.md) - [Basketball Culture-Inspired Campaigns](https://www.trendhunter.com/trends/let-them-talk.md) - [All-Day Running-Inspired Sneakers](https://www.trendhunter.com/trends/adidas-launched-lightblaze.md) - [Juxtaposing Dynamic Running Shoes](https://www.trendhunter.com/trends/adistar-cushion.md) - [Striking Basketball Footwear](https://www.trendhunter.com/trends/anthony-edwards-2.md) - [Stealthy Dynamic Basketball Shoes](https://www.trendhunter.com/trends/mad-iiinfinity.md)