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# 90s-Inspired Running Shoes
The New adidas Consortium LX CON Boasts Playful Hits of Purple

By Kalin Ned | Published 2019-05-29 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/adidas-consortium-lx-con
References: [adidas](http://www.adidas.ca/en/)

The soon-to-be-released [adidas](https://www.trendhunter.com/trends/adistar-cushion) Consortium LX CON silhouette is slightly divergent from the original model's aesthetic and functionality. The footwear has been designed entirely in-house, strongly highlighting experienced craftsmanship and performance-ready technologies. The original model was debuted during the 90s when it quickly rose to popularity among [running enthusiasts](https://www.trendhunter.com/trends/the-xt4-og).

The new adidas Consortium LX CON pays tribute to Jacques Chassaing — the creator of the ZX running shoe through the incorporation of the Torison system. This feature "acts as a TPU arch that bridges the rearfoot and the forefoot" which translates to increased stability, no matter the texture of the terrain. Furthermore, the incorporation of [playful hits of purple](https://www.trendhunter.com/trends/adizero-evo-sl-2) and the oversized triple-striped logo add a bold, aesthetic statement that supplements the undoubted functionality of the offering with a fashion-forward characteristic.

## Trend Insights (Trend Hunter)

- Score: 2.5/10
- Popularity: 39% | Activity: 27% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### What Makes This Trend Stand Out

- **90s-inspired Running Shoes:** Opportunity for brands to incorporate vintage design elements into modern performance-ready technologies.
- **In-house Design and Craftsmanship:** Brands can emphasize their expertise and quality with exclusive, in-house designed products.
- **Bold Aesthetics with Functionality:** Customers are seeking products that offer both high-performance functionality and visually appealing designs.

### Sectors Adopting This

- **Athletic Footwear:** Companies can innovate their athletic footwear offerings by incorporating retro design elements into contemporary technologies.
- **Fashion and Apparel:** Fashion brands can explore collaborations with athletic footwear companies to create unique, fashionable and functional products.
- **Sporting Goods and Fitness Equipment:** Companies can differentiate their fitness equipment offerings by incorporating high-performance technologies alongside visually captivating designs.

## Related on Trend Hunter

- [Juxtaposing Dynamic Running Shoes](https://www.trendhunter.com/trends/adistar-cushion.md)
- [Sleek Laceless Runners](https://www.trendhunter.com/trends/megaride-s2.md)
- [Ultra-Plump Sleek Running Shoes](https://www.trendhunter.com/trends/aruku.md)
- [Revived Dynamic Running Sneakers](https://www.trendhunter.com/trends/adistar-cushion-3.md)
- [Organic Sleek Avant-Garde Sneakers](https://www.trendhunter.com/trends/contranatural.md)
- [Nature-Inspired Shoe Collabs](https://www.trendhunter.com/trends/ultraboost-5-x-hermanos-koumori.md)
- [Slender Retro Sneakers](https://www.trendhunter.com/trends/sl-72-shoes.md)
- [Iridescent Trail Running Sneakers](https://www.trendhunter.com/trends/the-xt4-og.md)
- [Retro-Futuristic Chunky Sneakers](https://www.trendhunter.com/trends/wonder-runner.md)