# Affordable Cloud-Like Sneakers The adidas Cloudfoam Ultra Zen Was Updated with a Simple Colorway By Riley von Niessen | Published 2016-10-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/adidas-cloudfoam References: [hypebeast](http://hypebeast.com/2016/10/adidas-cloudfoam-ultra-zen-white) & [sneakerpolitics](http://sneakerpolitics.com/products/adidas-cloudfoam-ultra-zen-white-black-scarlet-1) The [adidas](https://www.trendhunter.com/trends/adidas-zponge) Cloudfoam Ultra Zen is one of the popular brand's lower-cost options, carrying a refreshingly affordable price tag of just $60 USD. Despite it being less expensive than many of the brand's other offerings, the adidas Cloudfoam Ultra Zen doesn't skimp on style or functionality. With a sleek look that's maintained by its virtually seamless construction, the latest iteration has a [minimalist white and gray colorway](https://www.trendhunter.com/trends/nimbus-cloud-colorway) -- which is contrasted only by the statement branding that decorates a thick elastic band on top. Made with mesh, the sneakers are incredibly breathable, as well as comfortable due to the [soft cushioning that fills the sole](https://www.trendhunter.com/trends/on-cloudnova-2). Overall, the updated adidas Cloudfoam Ultra Zen is a lightweight and versatile footwear option that's well-suited to consumers who have an appreciation for simplistic styles. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 83% | Activity: 87% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Affordable Sneakers:** Developing simple colorways on sneakers at an affordable price is an opportunity for brands to attract budget-conscious customers. - **Seamless Design:** Investing in virtually seamless constructions on shoes enhances style and functionality, providing an opportunity for growth and brand differentiation. - **Breathable Comfort:** Offering sneakers with breathable mesh and cushioned soles are innovative features that can provide brands with an edge in the market by catering to comfort-focused customers. ### Where This Applies - **Athletic Footwear:** Athletic footwear brands can capitalize on affordability and design by offering low-cost options without sacrificing style and function. - **Fashion Retail:** Fashion retailers can tap into the market for affordable, simple but stylish sneakers by partnering with brands offering such products. - **Sustainable Fashion:** Sustainability-focused footwear brands can develop breathable sneakers with simple designs that not only attract budget-conscious consumers but also contribute to reducing environmental impact. ## Related on Trend Hunter - [Agile Elite Runner Sneakers](https://www.trendhunter.com/trends/on-running-cloudultra.md) - [Sponge-Like Shoes](https://www.trendhunter.com/trends/adidas-zponge.md) - [Juxtaposing Dynamic Running Shoes](https://www.trendhunter.com/trends/adistar-cushion.md) - [Ultra-Plump Sleek Running Shoes](https://www.trendhunter.com/trends/aruku.md) - [Futuristic Slip-On Shoes](https://www.trendhunter.com/trends/adidas-unveils-climacool.md) - [Ultra-Plush Cushioned Sneakers](https://www.trendhunter.com/trends/chunky-samba.md) - [Trendy Foam Clogs](https://www.trendhunter.com/trends/adidas-lightblaze-moc.md) - [Dynamic Sole Unit Sneakers](https://www.trendhunter.com/trends/zponge.md) - [Pillowy Performance Sneakers](https://www.trendhunter.com/trends/on-cloudnova-2.md)