# Killer Kicks Campaigns The April 2011 Adidas Climacool Run Ads are Daringly Different By Emily Evans | Published 2011-05-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/adidas-climacool-run-ads References: [adsoftheworld](http://adsoftheworld.com/media/print/adidas_climacool_run_colour_missions_vampire_red) & [adidas](http://www.adidas.com/home/ca) These new [Adidas](https://www.trendhunter.com/trends/adidas-unveils-climacool) Climacool Run ads are killer and each so different. The brand has come out with four ads so far, which each appeal to a different genre of runners. Robbers, aliens, rockstars and vampires are each themes behind the Adidas Climacool Run ads designed by Singapore ad agency [Iris](https://www.trendhunter.com/trends/5704-iris). These four ads began running in April 2011 to promote these versatile kicks. The Adidas Climacool Run ads are differentiated by theme and colour, and use the running shoes in a different capacity in each of the four ads. These ever-evolving running shoes are used to create fangs, an alien, a guitar and even the trigger of a gun. Each of the Adidas Climacool Run ads are different enough to appeal to various personalities while still being able to flow with one another. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 21% | Activity: 37% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Personalized Ad Campaigns:** Creating ads that appeal to various personalities and interests can increase engagement and relevance. - **Creative Product Integration:** Using products in unique and unexpected ways in ads can capture attention and differentiate brands. - **Theme-based Marketing:** Designing ads around specific themes can create a memorable brand experience and attract target audiences. ### Who This Affects Most - **Sportswear and Athletic Footwear:** Exploring creative and personalized ad campaigns can enhance brand visibility and resonate with athletic consumers. - **Advertising and Marketing:** Incorporating innovative product integration techniques can disrupt traditional ad approaches and create memorable brand experiences. - **Creative Agencies:** Offering theme-based marketing strategies to brands can differentiate agencies and attract clients looking for unique and engaging campaigns. ## Related on Trend Hunter - [Futuristic Slip-On Shoes](https://www.trendhunter.com/trends/adidas-unveils-climacool.md) - [Individuality-Focused Brand Campaigns](https://www.trendhunter.com/trends/adidas-originals-new-campaign.md) - [Vibrant Runner-Targeted Commercials](https://www.trendhunter.com/trends/puma-southeast-asia.md) - [Juxtaposing Dynamic Running Shoes](https://www.trendhunter.com/trends/adistar-cushion.md) - [Creative Eerie-Themed Soccer Campaigns](https://www.trendhunter.com/trends/scary-good.md) - [Caveman-Centric Running Campaigns](https://www.trendhunter.com/trends/craft-sportswear-brand-film.md) - [Tech-Inspired Sporty Collections](https://www.trendhunter.com/trends/climacool.md) - [Stylish Footwear Campaigns](https://www.trendhunter.com/trends/flex-as-you-go.md) - [Intense Elemental-Inspired Sportswear Spots](https://www.trendhunter.com/trends/engineered-for-whatever-ad.md)