# Collaborative Multi-Tonal Shoes NEIGHBORHOOD and adidas Release a New 'adidas Campus' Colorway By Kanesa D | Published 2022-06-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/adidas-campus References: [hypebeast](https://hypebeast.com/2022/6/invincible-neighborhood-adidas-campus-white-release-date) & [adidas](http://adidas.com) [NEIGHBORHOOD](https://www.trendhunter.com/trends/unda) is collaborating with adidas for a new ‘adidas Campus’ colorway. The release celebrates the 15th anniversary of [INVINCIBLE](https://www.trendhunter.com/trends/invincible-x-on-cloudmonster-2), a Taiwan-based streetwear and sneaker store. The three street brands have a history of working together, and this collaboration brings a new ‘White’ iteration of the ‘adidas Campus.’ The new sneaker features the same classic lightning print and phoenix motif that the first release cemented, alongside a new pair of co-branded INVINCIBLE and NEIGHBORHOOD shoelaces. adidas signature three stripes grace the quarters next to text that reads "INVINCIBLE" and "NEIGHBORHOOD." The rest of the shoe is accented with off-white tones that accentuate the neutral shades seen throughout. The sneakers will release on June 25 online and at select retailers in Asia, priced at approximately $144 USD. Image Credit: INVINCIBLE ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 44% | Activity: 10% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Streetwear Collaboration:** Opportunity for brands to collaborate on limited releases and acquire new audiences. - **Multifunctional Design:** Opportunity for brands to experiment with new design elements and materials to create unique products. - **Personalized Fashion:** Opportunity for brands to offer customizable features in their products, such as shoelaces and colorways. ### Who This Affects Most - **Streetwear:** Opportunity for streetwear brands to collaborate with sports brands to create limited edition products. - **Footwear:** Opportunity for footwear brands to experiment with multifunctional and unique design elements to differentiate themselves in the market. - **E-commerce:** Opportunity for e-commerce retailers to partner with streetwear and sneaker brands on exclusive product drops to drive sales and customer engagement. ## Related on Trend Hunter - [Exclusive Hairy Textural Sneakers](https://www.trendhunter.com/trends/campus-00-1.md) - [Camo-Patterned Collaborative Sneakers](https://www.trendhunter.com/trends/bape-and-adidas.md) - [Dynamic Collaborative Sneakers](https://www.trendhunter.com/trends/clot-superstar.md) - [Formal-Ready Collaborative Footwear](https://www.trendhunter.com/trends/clot-and-adidas.md) - [Dynamic Textural Collaborative Shoes](https://www.trendhunter.com/trends/thug-club-1.md) - [Nature-Inspired Shoe Collabs](https://www.trendhunter.com/trends/ultraboost-5-x-hermanos-koumori.md) - [Neutral Collaborative Sneaker Designs](https://www.trendhunter.com/trends/mesa-and-gum.md) - [Minimal Retail Collaborative Sneakers](https://www.trendhunter.com/trends/muted-sambas.md) - [Stealthy Collaborative Bowling Shoes](https://www.trendhunter.com/trends/bowling-shoe.md)