# Math Savvy Watches The Adidas Calculator Watch Will Unveil Your Inner Nerd By raw material | Published 2010-04-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/adidas-calculator-watch References: [therawmaterials.wordpress](http://therawmaterials.wordpress.com/2010/04/02/friday-fives-5/) & [adidas](http://www.adidas.com/uk/watches/) [Adidas](https://www.trendhunter.com/trends/retro-accessories) is bringing back [calculator watches](https://www.trendhunter.com/trends/apple-watch-g3) -- like the ones you used to cheat in Math class with, but in awesome [candy colours](https://www.trendhunter.com/trends/gshock-2100-series-rainbow-watch). It's the perfect pairing of geek and sporty! They are currently available in black, gold,blue and lilac colorways, but a sneak peek at next season's collection reveals they have pink/orange, citrus and all sorts of other exciting shades (if you've seen the candy-coloured kicks you'll get the idea). **Implications** - With so many available options for colors, there is no way not to find a watch amongst these for everyone! Adidas has once again created a product that makes nerdy, cool and cool even cooler! ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 38% | Activity: 87% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### Why This Trend Is Growing - **Resurgence of Calculator Watches:** The return of calculator watches provides an opportunity for brands to tap into nostalgia and offer modern versions with sleek designs and new features. - **Colorful Tech Accessories:** The popularity of colorful calculator watches opens up a market for vibrant and fashionable tech accessories that combine functionality with style. - **Geek-chic Fashion:** The Adidas calculator watch represents a larger trend of geek-chic fashion, indicating an opportunity for fashion brands to create products that blend geeky elements with modern style. ### Industries Being Reshaped - **Fashion and Accessories:** The calculator watch trend presents an opportunity for fashion and accessories brands to incorporate retro-inspired tech elements into their product lines. - **Consumer Electronics:** The resurgence of calculator watches highlights a potential market for consumer electronics companies to develop and market innovative wearable technology. - **Retail and E-commerce:** The popularity of calculator watches creates an opportunity for retailers and e-commerce platforms to showcase and sell retro-inspired fashion and tech accessories. ## Related on Trend Hunter - [Retro Calculator Watches](https://www.trendhunter.com/trends/ca500webf.md) - [Classic Calculator-Inspired Timepieces](https://www.trendhunter.com/trends/casio-ca53wb.md) - [Slick Design-Forward Calculator Collections](https://www.trendhunter.com/trends/design-calculators.md) - [Retro Video Game Timepieces](https://www.trendhunter.com/trends/casio-x-pacman.md) - [Vibrant Y2K-Inspired Timepieces](https://www.trendhunter.com/trends/gshock-dw6900-crazy-colors-series.md) - [Retro Sporty Luxe Accessories](https://www.trendhunter.com/trends/retro-accessories.md) - [Retro Calculator-Inspired Timepieces](https://www.trendhunter.com/trends/gshock-gw6900nasa241.md) - [Nostalgic Game-Inspired Timepieces](https://www.trendhunter.com/trends/uno.md) - [Space-Inspired Digital Watches](https://www.trendhunter.com/trends/gw6900nasa241.md)