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# NYC-Focused Athletic Campaigns
The New adidas by Pharrell Williams Ad Prompts Viewers to Speak Up

By Riley von Niessen | Published 2017-08-28 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/adidas-by-pharrell-williams
References: [youtube](https://www.youtube.com/watch?v=R68krWhXieM) & [adidas](http://adidas.com/?dfkjds)

Recently, a new [adidas by Pharrell Williams](https://www.trendhunter.com/trends/adidas-x-snipes) ad was launched, dubbed 'Don't Be Quiet Please.'

Although the short commercial promotes the artist's collaborative line of [stylish athletic apparel](https://www.trendhunter.com/trends/flex-as-you-go), the video primarily focuses on the rather tumultuous political climate in the US, and how those in NYC have the power to impact things positively. As the brand states, the video is meant to inspire "the local community to [let their voices be heard](https://www.trendhunter.com/trends/let-them-talk) by delivering personal messages to inspire change through love."

In order to spread the message further, the brand will also put up tennis umpire chairs around the city, to allow those who want to make their voice heard to do so on a kind of podium.

## Trend Insights (Trend Hunter)

- Score: 0.8/10
- Popularity: 1% | Activity: 15% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials)

## Key Themes

### Why This Trend Is Growing

- **Political Activism:** Opportunity for brands to align with social and political issues, inspiring customers to speak up and make a positive impact.
- **Community Engagement:** Creating interactive experiences that empower local communities to express their voices and contribute to positive change.
- **Artistic Activism:** Fusing art and activism to communicate powerful messages, sparking conversations and raising awareness.

### Industries Being Reshaped

- **Sports Apparel:** Incorporating activism themes into athletic campaigns, providing customers with a chance to express their beliefs while wearing stylish apparel.
- **Advertising and Marketing:** Developing creative ad campaigns that inspire social change and capture the attention of viewers through compelling storytelling.
- **Outdoor Installation:** Installing interactive platforms and structures in public spaces to amplify community voices and promote civic engagement.

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- [Bold Sports Apparel Campaigns](https://www.trendhunter.com/trends/we-got-now-1.md)
- [Fitness Earphones Campaigns](https://www.trendhunter.com/trends/listen-to-your-heart.md)
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