# Snowboarder Sneakers The Adidas Burton Superstar is the Collaboration You've Been Waiting For By Alex Scott | Published 2010-04-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/adidas-burton-superstar References: [highsnobiety](http://www.highsnobiety.com/news/2010/04/28/adidas-originals-x-burton-snowboards-superstar/) & [business.transworld.net](http://business.transworld.net/35576/features/burton-adidas-announce-streetwear-collaboration/) Who woulda thunk a team-up like this would happen? The [Adidas](https://www.trendhunter.com/trends/moon-boot) Burton Superstar is hopefully the start of a beautiful business relationship. Both companies are known for doing numerous collaborations respectively, but the combination of two sports world giants like this is sure to make headlines. The Adidas Burton Superstar is a very sleek piece of footwear, with beautiful leather detailing and dual logo branding on the tongue. I wouldn't suggest you go snowboarding in them, though. In case you're wondering, there will also be several non-shoe products released including a [board jacket and hoodie](https://www.trendhunter.com/trends/moncler-grenoble-xx-whitespace). ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 60% | Activity: 75% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Collaborative Sports Fashion:** The partnership between Adidas and Burton showcases the trend of sports fashion brands teaming up to create unique products. - **Luxury Sneaker Design:** The sleek leather detailing and dual logo branding on the Adidas Burton Superstar emphasizes the trend of luxury design in sneakers. - **Expansion of Product Lines:** The release of non-shoe products like the board jacket and hoodie demonstrate the trend of sports brands expanding their product offerings. ### Who This Affects Most - **Sportswear:** The collaboration between Adidas and Burton highlights opportunities for innovation in the sportswear industry. - **Footwear:** The luxurious design of the Adidas Burton Superstar showcases opportunities for disruptive innovation in the footwear industry. - **Winter Sports Equipment:** The introduction of the board jacket and hoodie expands the potential for disruption and innovation in the winter sports equipment industry. ## Related on Trend Hunter - [Sporty Winter Boot Collaborations](https://www.trendhunter.com/trends/moon-boot.md) - [Collaborative Fashion Puffy Boots](https://www.trendhunter.com/trends/the-boost-sneaker.md) - [Dynamic Collaborative Sneakers](https://www.trendhunter.com/trends/clot-superstar.md) - [Winter Boot Collabs](https://www.trendhunter.com/trends/the-adidas-x-moon-boot.md) - [Collaborative Chunky Skate Sneakers](https://www.trendhunter.com/trends/always-do-what-you-should-do-1.md) - [Snowboard-Inspired Wireless Headphones](https://www.trendhunter.com/trends/snowboardinspired-wireless-headphones.md) - [Bulbous Collaboration Sneakers](https://www.trendhunter.com/trends/adidas-x-avavav-moonrubber-megaride.md) - [High-End Snowboard Collaborations](https://www.trendhunter.com/trends/moncler-grenoble-xx-whitespace.md) - [Skateboarder Collaborative Sneakers](https://www.trendhunter.com/trends/adidas-spezial-2.md)