# Dedicated Sneaker Pop-Up Shops This Adidas BOOST Pop-Up Launches the Tech in London By Rebecca Byers | Published 2016-01-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/adidas-boost-popup References: [retaildesignblog.net](http://retaildesignblog.net/2016/01/21/adidas-boost-size-pop-up-shop-by-untitled-agency-london-uk/) This Adidas BOOST pop-up event recently took London by storm as a means of launching the brand's UltraBoost technology in the form of an immersive exhibition. Located on London's Carnaby Street, the pop-up shop is situated beside the flagship store of 'Size?,' a UK-based footwear retailer. The whiteout retail space serves as a place for comprehensive product education and as a means of cultivating face-to-face interaction with individual consumers. The gallery-style set up of the space is ideal for mingling and benefits from its location on a corner. Given the brightly lit interior, the Adidas BOOST pop-up is sure to catch the eye of passersby. Previously, an outdoor Adidas BOOST pop-up traveled the United States in order to debut the technology stateside. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 86% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Immersive Retail Experiences:** Brands can use immersive pop-up shops to launch new technologies and create interactive shopping experiences for consumers. - **Product Education Centers:** Pop-up shops that focus on comprehensive product education provide consumers with in-depth knowledge about new technologies and innovations. - **Corner Retail Spaces:** Corner spaces, like the one used by Adidas, provide brands with increased visibility and the opportunity to catch the eye of passing foot traffic. ### Who This Affects Most - **Footwear Retail:** Footwear retailers can utilize immersive pop-up shops to educate customers about new products and create interactive shopping experiences. - **Sportswear:** Sportswear companies can benefit from pop-up shops that provide customers with a hands-on look at new technologies and innovations in footwear. - **Technology:** Tech companies can partner with brands and retailers to create immersive product education centers that showcase their latest innovations. ## Related on Trend Hunter - [Customizable Shoe Decorating Events](https://www.trendhunter.com/trends/style-your-toe.md) - [Sensory Audio Retail Pop-Ups](https://www.trendhunter.com/trends/bang-olufsen2.md) - [Experiential Running Shoe Shops](https://www.trendhunter.com/trends/sportsshoes.md) - [Urban Sneaker-Inspired Exhibits](https://www.trendhunter.com/trends/museum-of-graffiti1.md) - [Community Commerce Pop-Ups](https://www.trendhunter.com/trends/tiktok-shop-uk.md) - [Branded Newspaper Kiosks](https://www.trendhunter.com/trends/grey-days.md) - [90's Archival Footwear Pop-Ups](https://www.trendhunter.com/trends/buzz-bus.md) - [Premium Athleticwear Pop-Ups](https://www.trendhunter.com/trends/reigning-champ-toronto.md) - [Dynamic Running-Focused Retail Concepts](https://www.trendhunter.com/trends/nike-running-the-corner.md)