# Game-Changing Basketball Shoes The Adidas Boost Basketball Kicks Feature 'Boost' Cushioning By Rahul Kalvapalle | Published 2014-08-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/adidas-boost-basketball References: [cnbc](http://www.cnbc.com/id/101872771) & [news.adidas](http://news.adidas.com/GLOBAL/Latest-News/ADIDAS-BRINGS-GAME-CHANGING-ENERGY-TO-THE-COURT-WITH-BOOST-BASKETBALL-SHOES/s/80a88de9-dc88-4394-a651-ca53fc9a8c7a) The [Adidas](https://www.trendhunter.com/trends/anthony-edwards-2) Boost basketball shoes -- consisting of the Crazylight Boost and D Rose 5 Boost shoes -- use industry-leading cushioning technologies designed to store and return maximum energy to players. These kicks were tested for over a year with top NCAA and [NBA](https://www.trendhunter.com/trends/ae-1) players, all of whom clearly preferred the Boost shoes to basketball shoes with regular EVA foam. The Adidas Boost basketball shoes even received a stamp approval from none other than star [Chicago Bulls](https://www.trendhunter.com/trends/lucky-shorts) point guard Derrick Rose: > I've played in them for a couple months, but every time I put them on it feels like a new shoe and it's the most comfortable shoe I've ever worn. Now, I can't imagine playing without Boost in my shoes. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 80% | Activity: 43% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Boost Cushioning:** The use of 'Boost' cushioning technology in basketball shoes creates opportunities for disruptive innovation in the sports footwear industry. - **Player-driven Design:** Designing basketball shoes using feedback from top NCAA and NBA players provides opportunities for disruptive innovation in the sports footwear industry. - **Customizable Fit:** Creating basketball shoes that can be customized for individual players' needs presents opportunities for disruptive innovation in the sports footwear industry. ### Sectors Adopting This - **Athletic Footwear:** The use of 'Boost' cushioning technology in athletic footwear could disrupt the athletic footwear industry. - **Sports Equipment:** Player-driven design in sports equipment presents opportunities for disruptive innovation in the sports equipment industry. - **Manufacturing:** Creating customizable basketball shoes requires innovative manufacturing processes that could disrupt the manufacturing industry. ## Related on Trend Hunter - [Performance-Focused Basketball Sneakers](https://www.trendhunter.com/trends/gt-cut-3.md) - [Striking Basketball Footwear](https://www.trendhunter.com/trends/anthony-edwards-2.md) - [Redesigned Flagship Running Shoes](https://www.trendhunter.com/trends/adidas-ultraboost-5x.md) - [Juxtaposing Dynamic Running Shoes](https://www.trendhunter.com/trends/adistar-cushion.md) - [Lofty Long-Distance Running Shoes](https://www.trendhunter.com/trends/adidas-supernova-glide-and-rise-3.md) - [Sponge-Like Shoes](https://www.trendhunter.com/trends/adidas-zponge.md) - [High Energy Return Runners](https://www.trendhunter.com/trends/floatzig-1-womens-running-shoes.md) - [Sporty Dynamic Futuristic Footwear](https://www.trendhunter.com/trends/vol-9.md) - [Stealthy Dynamic Basketball Shoes](https://www.trendhunter.com/trends/mad-iiinfinity.md)