# Branded B-Ball Sneakers The Hurricanes' New adidas Basketball Uniforms Feature Crazylight Boosts By Cadhla Gray | Published 2015-10-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/adidas-basketball-uniforms References: [caplex](http://ca.complex.com/sneakers/2015/10/miami-hurricanes-adidas-crazy-light-boosts) & [adidas](http://www.adidas.com/us) With the college Hurricanes basketball team's recent transition away from Nike as its clothing brand sponsor, new adidas basketball uniforms have arrived. Of course the outfits sport the school's orange, green and white colors on the jerseys, sneakers and socks. The star of the adidas basketball uniforms however are the Crazylight Boost sneakers. Using its most popular shoe design from 2015, adidas provides the players with its highly popularized 'Boost' technology. With more energy return than any other sneaker sole, the cushioned shoes will certainly help the team play even better. Provided in both a low and mid style, the players will look good while they're doing it too. With the uniform's promotional images taken around the basketball court and change rooms, Hurricanes fans will certainly be excited to get their hands on the team's gear. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 83% | Activity: 75% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Branded B-ball Sneakers:** Opportunity for sports apparel brands to collaborate with basketball teams and create customized sneakers for better performance on the court. - **Boost Technology:** Potential for sneaker manufacturers to incorporate energy-returning cushion technology like Boost for enhanced athletic performance. - **Customized Sports Uniforms:** Growing demand for sports teams to have customized jerseys, sneakers, and socks that showcase team branding and enhance player performance. ### Sectors Adopting This - **Sports Apparel:** Opportunity for sports apparel brands to collaborate with basketball teams and create customized sneakers and uniforms for better performance and branding. - **Sneaker Manufacturing:** Potential for sneaker manufacturers to incorporate energy-returning cushion technology like Boost for enhanced athletic performance and marketability. - **Customized Merchandise:** Growing demand for customized sports uniforms, including jerseys, sneakers, and socks, that showcase team branding and enhance player performance. ## Related on Trend Hunter - [Striking Basketball Footwear](https://www.trendhunter.com/trends/anthony-edwards-2.md) - [Game-Inspired Breathable Footwear](https://www.trendhunter.com/trends/ultraboost-collection.md) - [Nature-Inspired Shoe Collabs](https://www.trendhunter.com/trends/ultraboost-5-x-hermanos-koumori.md) - [Sporty Dynamic Futuristic Footwear](https://www.trendhunter.com/trends/vol-9.md) - [Hot Pink Basketball Sneakers](https://www.trendhunter.com/trends/red-blend.md) - [Dynamic Fashion-Forward Basketball Shoes](https://www.trendhunter.com/trends/basketball-sneaker-1.md) - [Basketball-Shaped Sneakers](https://www.trendhunter.com/trends/the-baller.md) - [Stealthy Dynamic Basketball Shoes](https://www.trendhunter.com/trends/mad-iiinfinity.md) - [Peachy Basketball Sneakers](https://www.trendhunter.com/trends/puma-scoot-zeros-georgia-peach.md)