# Athletic Archival 70s Timepieces The Adidas Archive_M3 Watch Has a Distinctly Retro Design By Michael Hemsworth | Published 2020-04-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/adidas-archivem3-watch References: [blessthisstuff](https://www.blessthisstuff.com/stuff/wear/watches/adidas-archive_m3-watch/) & [amzn.to](https://amzn.to/34md8WU) The [Adidas](https://www.trendhunter.com/trends/retro-accessories) Archive_M3 Watch has been unveiled by the brand as a new accessory that calls to mind retro aesthetics to make it suitable for those who want to integrate a touch of 1970s retro futurism into their wardrobe. The timepiece is characterized by its dual-LCD screens that has one to display the time on the bottom and another to display the date on the top. The two sections are enclosed within a singular casing that is angled towards the user and only requires a slight additional movement of the wrist to be fully seen. The Adidas Archive_M3 Watch boasts an inherently monochromatic aesthetic that comes in five shade options including black, gunmetal, gold, silver and navy. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 53% | Activity: 23% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### Key Themes Behind This Trend - **Retro Futurism:** Opportunity to create products that combine vintage design elements with futuristic technology. - **Dual-lcd Screens:** Opportunity to develop innovative timepieces with multiple display functions. - **Monochromatic Aesthetic:** Opportunity to create minimalist products with a focus on single color palette. ### Where This Applies - **Fashion Accessories:** Opportunity for fashion brands to create retro-inspired watches and other accessories. - **Electronics:** Opportunity for electronic manufacturers to explore innovative displays and user interfaces. - **Fine Jewelry:** Opportunity for luxury jewelry brands to incorporate monochromatic designs in their collections. ## Related on Trend Hunter - [Retro Sporty Luxe Accessories](https://www.trendhunter.com/trends/retro-accessories.md) - [Vintage Retro Futurism Timepieces](https://www.trendhunter.com/trends/casio-aq240e3a.md) - [Rad Retro-Style Smartwatches](https://www.trendhunter.com/trends/retrofuture-wrist-tech.md) - [90s-Era Sport Timepieces](https://www.trendhunter.com/trends/timex-1995-intrepid-reissue.md) - [Muted Sportswear Collections](https://www.trendhunter.com/trends/song-for-the-mute-adidas.md) - [90s Rave-Inspired Timepieces](https://www.trendhunter.com/trends/dsruptor-watch.md) - [Futuristic Space-Themed Timepieces](https://www.trendhunter.com/trends/amida.md) - [Co-Branded Maximalist Timepieces](https://www.trendhunter.com/trends/marni-x-gshock-gmds5610ma7er.md) - [Open-Concept Retro-Style Timepieces](https://www.trendhunter.com/trends/amida-digitrend-open-sapphire.md)