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# Glow-in-the-Dark Athletic Gear
Adidas and Stella McCartney Create Cruelty-Free Workout Wear

By Allison Love | Published 2010-07-24 | Celebs
Source: Trend Hunter, https://www.trendhunter.com/trends/adidas-and-stella-mccartney
References: [vogue](http://www.vogue.co.uk/news/daily/100722-stella-mccartneys-glow-in-the-dark-.aspx) & [shopadidas](http://www.shopadidas.com/category/index.jsp?categoryId=2189720&cp=3748172)

[Adidas](https://www.trendhunter.com/trends/taekwondo-shoes) and Stella McCartney have teamed up for an animal-friendly and fashion-forward line of [workout gear](https://www.trendhunter.com/trends/clot-and-adidas-2). The clothing features bright [glow-in-the-dark shoes](https://www.trendhunter.com/trends/gelkayano-14-4), sport jackets, tees and shirts -- all made cruelty-free.

Stella McCartney is known for her animal rights activism, so it's no wonder her new line with Adidas is branded as animal-friendly. The glow-in-the-dark clothing features some pretty rad designs which definitely stand out in the dark of the night. Adidas and Stella McCartney make a good team.

## Trend Insights (Trend Hunter)

- Score: 1.4/10
- Popularity: 17% | Activity: 17% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs)

## Key Themes

### What Makes This Trend Stand Out

- **Animal-friendly Workout Gear:** The trend of animal-friendly workout gear creates opportunities for brands to incorporate socially responsible values into fitness clothing and accessories.
- **Glow-in-the-dark Fashion:** The trend of incorporating neon and fluorescent colors into workout wear creates opportunities for brands to boost visibility and safety in low-light conditions.
- **Collaborative Sportswear Lines:** The trend of designer collaborations and co-branded product lines draws attention and creates buzz for both established and emerging brands.

### Sectors Adopting This

- **Athletic Wear:** The athletic wear industry can benefit from incorporating animal-friendly materials and unique design features, such as glow-in-the-dark elements.
- **Fashion:** The fashion industry can explore opportunities to make socially responsible choices, such as offering cruelty-free options, and capitalize on trends that intersect with athletic wear, such as neon and fluorescent colors.
- **Sportswear Collaborations:** The sportswear industry can collaborate with designers and other brands to create innovative and attention-grabbing product lines, such as the Adidas and Stella McCartney collection.

## Related on Trend Hunter

- [Collaborative Sleek Sneaker Model](https://www.trendhunter.com/trends/taekwondo-shoes.md)
- [Designer-Backed Low-Cut Sneakers](https://www.trendhunter.com/trends/court-boost.md)
- [Fashionable Technical Sportswear](https://www.trendhunter.com/trends/stella-mccartneys-2024.md)
- [Designer-Backed Skincare Lines](https://www.trendhunter.com/trends/stella-mccartney-1.md)
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- [Retro Athletic Pet Accessories](https://www.trendhunter.com/trends/pet-accessories-collection.md)
- [Vegan-Friendly Champagne Accessories](https://www.trendhunter.com/trends/stella-mccartney-x-veuve-clicquot-collection.md)
- [Glowing Luminous Technical Sneakers](https://www.trendhunter.com/trends/gelkayano-14-4.md)
- [All-Day Running-Inspired Sneakers](https://www.trendhunter.com/trends/adidas-launched-lightblaze.md)