# Luxurious Sportswear Partnerships adidas and Prada Partner to Bring Together Sport & Luxury By Kalin Ned | Published 2019-11-11 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/adidas-and-prada References: [prada](https://www.prada.com/ca) & [adidas](http://www.adidas.com) adidas and Prada have just announced a collaboration that will bring value to both brands. It will elevate the status of the former to the luxury fashion space, while the latter will surely benefit from some introduction of high-performing comfort. The adidas and Prada collaboration will be centered around heritage and will blend the identities of both labels into a cohesive whole. Expected to drop in 2020, the partnership will see a collection of new [Luna Rossa](https://www.trendhunter.com/trends/luna-bronze) performance sailing footwear. To give a bit of background, the [Luna Rosa](https://www.trendhunter.com/trends/amazon-luna-relaunch) is a sailing team that was established in 1997. It was also the point of connection between Prada and [America's](https://www.trendhunter.com/trends/star-spangled-desserts) Cup. As a result, this is considered to be "the perfect laboratory to test new materials and technology" in the field of sailing. Photo Credits: adidas Originals ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 98% | Activity: 95% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### What Makes This Trend Stand Out - **Luxury Sportswear:** Opportunity for luxury brands to collaborate with sportswear companies to create high-performing and fashionable athletic apparel. - **Heritage Blending:** Trend of blending the identities and histories of different brands to create unique and cohesive collaborations. - **Performance Footwear:** Demand for high-performing footwear that combines both style and functionality. ### Sectors Adopting This - **Luxury Fashion:** Opportunity for luxury fashion brands to expand their reach and cater to the growing demand for luxury sportswear. - **Sportswear:** Potential for sportswear companies to tap into the luxury market by partnering with high-end fashion brands. - **Sailing:** Disruptive innovation opportunity in the field of sailing by leveraging new materials and technology in performance footwear. ## Related on Trend Hunter - [Unique Motorsport Partnerships](https://www.trendhunter.com/trends/mercedesamg-petronas.md) - [Luxe Designer Soccer Partnerships](https://www.trendhunter.com/trends/partner-of-real-madrid.md) - [Vintage Suede-Accented Shoes](https://www.trendhunter.com/trends/sporty-rich-1.md) - [Performance-Inspired Fashion Collabs](https://www.trendhunter.com/trends/reebok-x-white-mountaineering1.md) - [Sporty Winter Boot Collaborations](https://www.trendhunter.com/trends/moon-boot.md) - [Fashion-Forward Sporty Apparel](https://www.trendhunter.com/trends/clot-and-adidas-2.md) - [Formal-Ready Collaborative Footwear](https://www.trendhunter.com/trends/clot-and-adidas.md) - [Creative Sporty Footwear Collaborations](https://www.trendhunter.com/trends/adidas-and-wales-bonner.md) - [Collaborative Sports Club Fashion](https://www.trendhunter.com/trends/y3-and-real-madrid.md)