# Festival-Inspired Celebrity Clothing Lines Adidas and Pharrell Williams' New Line Celebrates Holi By Ell Smith | Published 2018-02-26 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/adidas-and-pharrell-williams References: [hypebae](https://hypebae.com/2018/2/pharrell-williams-adidas-originals-hu-holi-capsule-collection) & [adidas](http://www.adidas.co.uk/originals) In celebration of the Holi, [adidas and Pharrell Williams](https://www.trendhunter.com/trends/pharrell-williams-and-adidas-originals) have collaborated in a [vibrant clothing line](https://www.trendhunter.com/trends/adidas-originals-new-campaign) inspired by the approaching Hindu festival. Also known as the [festival of colors](https://www.trendhunter.com/trends/anamika-khanna-x-hm), Holi is a traditional Hindu festival that celebrates both the triumph of good over evil and the beginning of spring. The celebration typically involves a "free-for-all" of colors, in which individuals gather in large groups to drench each other in vibrant hues of red, blue, yellow, green and more. Pharrell's new line pays homage to this celebration with a collection of brightly colored items that underwent a power-dyeing process, resulting in each piece being one-of-a-kind. The Hu Holi line includes T-Shirts, track pants, and track jackets for both men and women, all arriving in vibrant hues. Image Credit: Adidas Originals ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 43% | Activity: 52% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Fashion](https://www.trendhunter.com/celebfashion) ## Key Themes ### What's Driving This Trend - **Festival-inspired Clothing Lines:** Brands can collaborate with celebrities or influencers to create clothing lines inspired by cultural celebrations or festivals, creating unique and limited edition items. - **Power-dyeing Process:** Incorporating a power-dyeing process into clothing production creates one-of-a-kind pieces that can appeal to consumers looking for unique items and personalized fashion. - **Celebrity Collaborations:** Collaborating with celebrities on clothing lines increases brand awareness and draws attention to specific cultural events or celebrations, creating a sense of exclusivity. ### Who This Affects Most - **Fashion:** The fashion industry can incorporate festival-inspired clothing lines, power-dyeing techniques, and celebrity collaborations to create unique and sought-after fashion items. - **Entertainment:** The entertainment industry can work with brands and celebrities to promote cultural celebrations and events through fashion collaborations and limited edition items. - **Retail:** Retailers can market festival-inspired clothing lines and exclusive celebrity collaborations to create a sense of urgency and exclusivity, driving sales and brand loyalty. ## Related on Trend Hunter - [Genderless Court-Ready Apparel](https://www.trendhunter.com/trends/humanrace-4.md) - [Physical Wearables Collections](https://www.trendhunter.com/trends/physical-wearables-collection.md) - [Bulky Traction-Focused Sneakers](https://www.trendhunter.com/trends/humanrace-3.md) - [Festive Sportswear Capsule](https://www.trendhunter.com/trends/clot-x-adidas-2.md) - [Festive Eco-Friendly Apparel](https://www.trendhunter.com/trends/earthytweens.md) - [Chip Brand-Inspired Apparel](https://www.trendhunter.com/trends/huemn.md) - [Sustainable Indian Streetwear Lines](https://www.trendhunter.com/trends/cloveify.md) - [Glam Indian Apparel](https://www.trendhunter.com/trends/anamika-khanna-x-hm.md) - [Collaborative Circular Collections](https://www.trendhunter.com/trends/heron-preston-1.md)