# Offbeat Sneaker Collabs adidas and Kerwin Frost are Teasing a Fun Collab By Laura McQuarrie | Published 2021-08-13 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/adidas-and-kerwin-frost References: [designtaxi](https://designtaxi.com/news/415213/Adidas-To-Roll-Out-Shoe-With-Face-Hair-Are-You-Laughing-At-It-Or-Vice-Versa/) & [instagram](https://www.instagram.com/kerwinfrost/?utm_source=ig_embed&ig_rid=6c81cdc4-d6c3-4814-bdc2-bd60b9e12e1f) [adidas](https://www.trendhunter.com/trends/kith-and-adidas-1) and Kerwin Frost are collaborating on an upcoming collection and fans who follow the comedian on social media recently got a sneak peek at one of the styles. The teased image shows a reworked version of the [classic three-stripe sneaker](https://www.trendhunter.com/trends/brain-dead-x-adidas-forest-hills) with a pair of eyes, a set of teeth, a nose and even long golden hair. As Frost describes, "I just want to make things fun again, you know what I mean... just making it fun, wearable." Although it's not clear what the finished version of the collaboration will entail, fans are already speculating that this is a play on the idea of a "horse shoe," since the quirky spin on a classic sneaker has big teeth and a long mane. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 95% | Activity: 97% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre) ## Key Themes ### Why This Trend Is Growing - **Quirky Sneaker Collaborations:** Collaborations between sneaker brands and artists with unique visions and aesthetics present opportunities to tap into new markets, attract a younger audience, and create limited edition collections with high demand. - **Playful Design Elements:** Introducing playful design elements to classic shoe models can create a unique brand identity, appeal to customers who value creativity and self-expression, and generate social media buzz. - **Social Media Sneak Peeks:** Giving sneak peeks of upcoming collaborations on social media can create anticipation, hype, and engagement among the target audience, leading to higher sales and brand recognition. ### Industries Being Reshaped - **Fashion:** The fashion industry can benefit from partnering with artists and influencers to create limited edition collections that cater to niche markets and showcase unique designs. - **Footwear:** The footwear industry can capitalize on the trend of playful and unconventional collaborations to refresh classic models, enhance brand image, and differentiate themselves from competitors. - **Marketing and Advertising:** Marketing and advertising agencies can leverage social media platforms to build buzz and anticipation around upcoming collaborations, target specific audiences, and track engagement metrics to evaluate brand awareness. ## Related on Trend Hunter - [Textural Chunky Collaborative Footwear](https://www.trendhunter.com/trends/kith-and-adidas-1.md) - [Sportwear Celebrity Fusion Tease](https://www.trendhunter.com/trends/skylrk-x-adidas.md) - [Collaborative Donut-Inspired Sneaker Designs](https://www.trendhunter.com/trends/tim-hortons-x-adidas.md) - [Nature-Inspired Shoe Collabs](https://www.trendhunter.com/trends/ultraboost-5-x-hermanos-koumori.md) - [Game-Inspired Breathable Footwear](https://www.trendhunter.com/trends/ultraboost-collection.md) - [Detail-Forward Shoe Collabs](https://www.trendhunter.com/trends/clot-stan-smith-beaded.md) - [Playful Character-Adorned Apparel](https://www.trendhunter.com/trends/shmoofoil.md) - [Winter Boot Collabs](https://www.trendhunter.com/trends/the-adidas-x-moon-boot.md) - [Fashion Collaborative Sneaker Models](https://www.trendhunter.com/trends/clot-and-adidas-1.md)