# Streetwear-Honoring Sporty Goods adidas and have a good time Highlight the Evolution of Streetwear By Amy Duong | Published 2019-01-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/adidas-and-have-a-good-time References: [highsnobiety](https://www.highsnobiety.com/p/adidas-originals-have-a-good-time-ss19/) & [have-a-goodtime](https://have-a-goodtime.com/) [adidas](https://www.trendhunter.com/trends/advisry-and-adidas) and have a good time follow their first collaborative project back in October with another sporty set of goods to welcome in the new year. The latest project is designed for the Spring/Summer 2019 season and it features a selection of apparel and footwear options. The main inspiration behind the range is drawn from the evolution of [streetwear culture](https://www.trendhunter.com/trends/adidas-originals-new-campaign), spotlighting classic styles throughout its growth. Some details include heavy graphics, bordered design, color-blocking accents, and more. There is a selection of velour track pants paired with a top to match, knit sweaters, and short sleeve shirts recalling 90s soccer apparel. The footwear options feature the [signature Superstar and Gazelle sneakers](https://www.trendhunter.com/trends/lathemed-superstar-ii) as the foundation, decorated in a text that reads "have a trefoil time" and laser engravings. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 16% | Activity: 2% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Evolution of Streetwear Culture:** Disruptive innovation opportunity: Develop cutting-edge technology to create customizable and personalized streetwear designs. - **Heavy Graphics and Bordered Design:** Disruptive innovation opportunity: Integrate augmented reality technology to bring graphics and designs to life on streetwear products. - **Color-blocking Accents:** Disruptive innovation opportunity: Implement smart textiles that change color based on temperature or user preferences for unique and customizable streetwear. ### Sectors Adopting This - **Apparel:** Disruptive innovation opportunity: Develop sustainable and eco-friendly materials for streetwear, reducing the industry's environmental impact. - **Footwear:** Disruptive innovation opportunity: Explore 3D printing technology to create unique and custom-fitted streetwear shoes, offering a personalized experience to consumers. - **Fashion Technology:** Disruptive innovation opportunity: Create smart clothing with embedded sensors and connectivity, allowing streetwear to track biometrics or interact with smartphone applications. ## Related on Trend Hunter - [Vintage Style Collaborative Apparel](https://www.trendhunter.com/trends/wales-bonner-3.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Fashion Collaborative Sneaker Models](https://www.trendhunter.com/trends/clot-and-adidas-1.md) - [Technical Streetwear Series](https://www.trendhunter.com/trends/brain-dead-adidas.md) - [Fashion-Forward Sporty Apparel](https://www.trendhunter.com/trends/clot-and-adidas-2.md) - [Sneaker-Inspired Sporty Bags](https://www.trendhunter.com/trends/forza-e-coraggio.md) - [Creative Sporty Footwear Collaborations](https://www.trendhunter.com/trends/adidas-and-wales-bonner.md) - [Muted Sportswear Collections](https://www.trendhunter.com/trends/song-for-the-mute-adidas.md) - [College-Inspired Footwear Collections](https://www.trendhunter.com/trends/handball-spezials.md)