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# 80s Fitness-Themed Sporty Apparel
adidas and Gucci Join Forces on a Retro Fall Collection

By Amy Duong | Published 2022-05-10 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/adidas-and-gucci
References: [hypebeast](https://hypebeast.com/2022/5/adidas-gucci-fall-2022-collaboration-release-information-lookbook-alessandro-michele) & [gucci](https://www.gucci.com/)

[adidas](https://www.trendhunter.com/trends/advisry-and-adidas) and [Gucci](https://www.trendhunter.com/trends/la-famiglia-collection) join forces on a new collection designed for the Fall 2022 season with a unique campaign that brings on playful retro aesthetics. The duo delivers a campaign inspired by the 80s and the bright infomercials of the time. This is translated through patterns such as snakeskins and bold prints alongside jazzy fonts with materials used, including velvet, leather, and suede, to really bring the textures to life.

The duo delivers a perfect blend of formalwear and sportswear sensibilities. This includes silhouettes such as the loafers made from suede, the silk scarves, and the leather heels. The rest of the collection includes [bowling bags made from premium leather](https://www.trendhunter.com/trends/adidas-x-brain-dead-x-dsm) and shell-suit designs in bright colors.

Image Credit: Carlijn Jacobs

## Trend Insights (Trend Hunter)

- Score: 6.1/10
- Popularity: 92% | Activity: 79% | Freshness: 12%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle)

## Key Themes

### What's Driving This Trend

- **Retro-inspired Sportswear:** Opportunity for athletic and fashion brands to collaborate for playful, nostalgic designs.
- **Textured Materials:** Innovation potential for material developers to incorporate velvet, leather, and suede into activewear fabrics.
- **Bold Patterns and Fonts:** Chance for graphic designers to experiment with eye-catching patterns and jazzy fonts in fashion and marketing campaigns.

### Who This Affects Most

- **Athletic Apparel:** Potential for athletic apparel brands to incorporate retro design elements into their collections for a fresh take on sportswear.
- **Fashion Design:** Opportunity for fashion brands to collaborate with athletic brands and incorporate sportswear influences in their collections for a streetwear edge.
- **Textile Manufacturing:** Innovation potential for textile manufacturers to produce fabrics that incorporate multiple textures, creating new opportunities for unique and elevated designs.

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