# Gym-Focused Dating App Badges adidas and Bumble Launch a Gym Interest Badge on the Dating App By Ell Smith | Published 2024-01-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/adidas-and-bumble References: [hypebae](https://hypebae.com/2024/1/adidas-bumble-ss24-badge-gym-buddy-campaign-details)  [adidas](https://www.trendhunter.com/trends/fitness-rave) and [Bumble](https://www.trendhunter.com/trends/singlesonly-running-event) join forces in an innovative collaboration, by introducing the Gym Buddy interest badge on the dating app. This unique partnership caters to individuals seeking love with a shared passion for fitness. Acknowledging that for many, the gym is an integral part of their routine, this badge allows users to express their interest, facilitating meaningful connections based on a shared commitment to a healthy lifestyle. Accessible on both Bumble and Bumble for friends, the badge serves not only romantic connections but also aids in [finding platonic gym buddies](https://www.trendhunter.com/trends/swolemate). Launched in tandem with adidas's Spring/Summer 2024 Strength collection, this collaboration adds an exciting dimension to the dating app landscape, emphasizing shared interests and healthy living just in time for Valentine's Day. Image Credit: adidas and Bumble, [hypebae](https://hypebae.com/2024/1/adidas-bumble-ss24-badge-gym-buddy-campaign-details) ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 71% | Activity: 77% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Romance](https://www.trendhunter.com/romance) ## Key Themes ### Key Themes Behind This Trend - **Fitness-focused Dating:** The Gym Buddy interest badge on Bumble caters to individuals seeking love with a shared passion for fitness. - **Expressing Interests:** The Gym Buddy interest badge allows users to express their interest in fitness and find meaningful connections based on a shared commitment to a healthy lifestyle. - **Shared Interest Connections:** The Gym Buddy interest badge emphasizes shared interests and facilitates connections between individuals with a commitment to a healthy lifestyle. ### Where This Applies - **Dating and Relationships:** The Gym Buddy interest badge on Bumble adds a new dimension to the dating app landscape, connecting individuals with a shared passion for fitness. - **Fitness and Wellness:** The Gym Buddy interest badge on Bumble promotes healthy living and facilitates connections between individuals committed to a healthy lifestyle. - **Sportswear and Apparel:** adidas's collaboration with Bumble introduces the Gym Buddy interest badge alongside their Spring/Summer 2024 Strength collection, creating new opportunities for marketing sportswear and apparel. ## Related on Trend Hunter - [Singles-Only Running Events](https://www.trendhunter.com/trends/singlesonly-running-event.md) - [Dating App-Supported Fitness Events](https://www.trendhunter.com/trends/surf-dating.md) - [Dating App Running Clubs](https://www.trendhunter.com/trends/tinder-solemates-challenge.md) - [Dating-App Holiday Campaigns](https://www.trendhunter.com/trends/bumbles-holiday-campaign.md) - [Social Fitness Partnerships](https://www.trendhunter.com/trends/sports-partners.md) - [Mental Health Dating Features](https://www.trendhunter.com/trends/bumble-1.md) - [Connective Social Gym Apps](https://www.trendhunter.com/trends/gym-connect.md) - [Breakup Gym Campaigns](https://www.trendhunter.com/trends/we-didnt-work-out-so-lets-workout-somewhere-else.md) - [Social Workout Apps](https://www.trendhunter.com/trends/fitchain.md)