# Upcycled Designer Swimwear adidas and Aquafil Have Teamed Up to Design Sustainable Swimwear By Ell Smith | Published 2017-05-21 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/adidas-and-aquafil References: [innovationintextiles](http://www.innovationintextiles.com/adidas-develops-new-swim-range-using-regenerated-ocean-waste/) & [econyl](http://www.econyl.com/) [adidas](https://www.trendhunter.com/trends/4dfwd-1) and Aquafil have partnered up to create sustainable swimwear using regenerated ocean waste. The [circular economy](https://www.trendhunter.com/trends/coach-and-poshmark) is a popularized term in which regenerated waste is minimized through methods like upcycling, which re-purposes materials that would have otherwise been thrown out. Aquafil uses regenerated ocean waste to create what it calls 'econyl', a nylon-like fabric made from sustainable or recycled products. adidas has recently shared its partnership with the sustainable swimwear company, releasing a line of bikinis and swim shorts that are "durable, lightweight and breathable but with the additional environmental benefits of using regenerated waste." Your next bathing suit might have begun as a fishing net, discarded carpet, plastic, or fabric scraps. The stylish new line will appeal to an eco-friendly, and more environmentally conscious group of consumers. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 93% | Activity: 98% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Circular Economy:** Opportunity for companies to minimize waste and upcycle materials, creating sustainable products. - **Regenerated Waste:** Utilizing waste materials, such as fishing nets and fabric scraps, to create new products. - **Sustainable Swimwear:** Growing demand for durable, lightweight, and eco-friendly swimwear made from recycled or sustainable materials. ### Industries Being Reshaped - **Fashion Industry:** Fashion brands can explore upcycling and using regenerated waste to create sustainable clothing and accessories. - **Textile Industry:** Opportunity for textile manufacturers to develop and produce fabrics made from regenerated waste materials. - **Sportswear Industry:** Sportswear brands can tap into the market for sustainable performance swimwear made from recycled or sustainable materials. ## Related on Trend Hunter - [Sustainable High-End Swimwear Brands](https://www.trendhunter.com/trends/aventura-swimwear.md) - [Modern Low-Impact Swimwear](https://www.trendhunter.com/trends/vitamin-a-1.md) - [Sustainable 3D-Printed Footwear](https://www.trendhunter.com/trends/4dfwd-1.md) - [Vintage-Inspired Swimwear Drops](https://www.trendhunter.com/trends/reformations-second-swim-drop.md) - [Sustainable Statement Swimwear](https://www.trendhunter.com/trends/animalia.md) - [Sustainable Shapewear Lines](https://www.trendhunter.com/trends/oceanhug.md) - [Sustainably-Focused Experimental Fashion](https://www.trendhunter.com/trends/upcycled-fashion-collection.md) - [Eco-Minded Workout Wear](https://www.trendhunter.com/trends/hm-2.md) - [Plastic-Free Compostable Sportswear](https://www.trendhunter.com/trends/organic-athletic.md)