# Swatch-Inspired Sneakers The New adidas AlphaBOUNCE Colorway Celebrates a Purple Pantone Color By Laura McQuarrie | Published 2017-12-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/adidas-alphabounce References: [designtaxi](http://designtaxi.com/news/397447/adidas-Releases-Its-AlphaBOUNCE-In-PANTONE-s-2018-Color-Of-The-Year/) & [oneness287](https://www.oneness287.com/collections/all/products/adidas-alphabounce-cr-womens) Following the announcement of Ultra Violet as [Pantone's](https://www.trendhunter.com/trends/wool-cruiser) choice for the 2018 Color of the Year, an all-new [adidas](https://www.trendhunter.com/trends/don-issue-7) AlphaBOUNCE colorway was introduced to celebrate the rich blue-based purple shade. The Pantone-inspired colorway for the women's shoe celebrates a "dramatically provocative and thoughtful purple shade," with a suede-like upper and a rubberized heel. adidas' AlphaBOUNCE sneakers were originally introduced as an innovative performance running shoe made with technology used by NASA, a FORGEDMESH upper and a BOUNCE midsole made from foam to maximize cushion and comfort. In their 2017 and 2018 collections, labels like [Balenciaga](https://www.trendhunter.com/trends/balenciaga-resort-2027), Gucci and Marni embraced the use of the deep purple shade in their designer collections, signalling that the color will be a popular one for up-and-coming apparel and accessory releases. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 88% | Activity: 63% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Pantone-inspired Colorways:** Other brands can create colorways inspired by Pantone's Color of the Year to ride the trend wave. - **High-performance Fashion:** The fusion of high-tech materials and fashionable design offers new market opportunities. - **Bold Color Choices:** Using bold and bright color choices in products can emphasize uniqueness and lead to increased demand. ### Who This Affects Most - **Sportswear:** Sportswear companies can incorporate NASA technology and foam cushioning into sneakers for better performance. - **Fashion:** Fashion designers can incorporate popular Pantone colors into their collections to stay on trend. - **Footwear:** Adopting rubber-specific technology for shoes, such as this line of adidas sneakers, can lead to increased comfort in other types of shoes. ## Related on Trend Hunter - [Bold Spring-Ready Sneakers](https://www.trendhunter.com/trends/fierce-purple.md) - [Colorful Personality Sneakers](https://www.trendhunter.com/trends/wool-cruiser-sneakers.md) - [VIbrant Collaborative Sneakers](https://www.trendhunter.com/trends/colors-be-the-palette.md) - [Colorful Shoe Ranges](https://www.trendhunter.com/trends/wool-cruiser.md) - [Stealthy Gradient Tonal Sneakers](https://www.trendhunter.com/trends/don-issue-7.md) - [Spring-Ready Lifestyle Sneaker Colorways](https://www.trendhunter.com/trends/1906r-sneaker-model.md) - [Multi-Color Lifestyle Shoes](https://www.trendhunter.com/trends/green-astral-purple.md) - [Stealthy Iridescent Sneakers](https://www.trendhunter.com/trends/arctic-night.md) - [Bold Spring-Ready Layered Sneakers](https://www.trendhunter.com/trends/vivid-purple-colorway.md)