# Lightweight Cushioned Sneakers The adidas alphaBOUNCE Beyond Returns With Two Spring Colorways By Amy Duong | Published 2018-03-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/adidas-alphabounce-beyond References: [highsnobiety](https://www.highsnobiety.com/p/adidas-alphabounce-beyond-april-colorways) & [adidas](https://www.adidas.com/us) The iconic [adidas](https://www.trendhunter.com/trends/adistar-cushion) alphaBOUNCE Beyond silhouette made its first debut back in January this year, and now returns in two brand new colorways to welcome the spring season. The men's silhouette boasts a Grey, Carbon, and Solid Grey blended colorway, and the women's pair takes on a Exru Tint and Ash Pearl colorway. The sneakers are designed specifically for athletes who participate in [track training](https://www.trendhunter.com/trends/mafate-speed-4-lite). In celebration of the release, adidas Running launches a 'Run The Game' campaign including athletes such as Gareth Bale, Caroline Wozniacki, Damian Lillard, Beauden Barrett, and James Harden. A key element of the adidas alphaBOUNCE Beyond sneakers is the upgraded stretchy upper constructed with a Aramis technology. It also has a new and wider Bounce implemented in the midsole, as well as forged zones for increased stability and movement. The outsole is crafted from [continental rubber](https://www.trendhunter.com/trends/adizero-evo-sl) in order to increase traction on multiple surfaces. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 8% | Activity: 25% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Stretchy Upper Construction:** The upgraded stretchy upper construction in sneakers presents an opportunity for innovators in material design to create even more flexible and comfortable footwear. - **Wider Bounce Midsole:** The implementation of a new and wider Bounce midsole in sneakers creates an opportunity for disruptive innovation in cushioning technology, allowing for enhanced performance and comfort. - **Forged Zones for Stability:** The integration of forged zones in sneakers offers an opportunity for disruptive innovation in structural design, enabling better stability and movement during athletic activities. ### Who This Affects Most - **Athletic Footwear:** The innovation opportunities in sneaker design, such as stretchy upper construction, wider Bounce midsoles, and forged zones for stability, have the potential to disrupt the athletic footwear industry. - **Material Design:** The demand for more flexible and comfortable sneakers with stretchy upper constructions presents a disruptive innovation opportunity in the material design industry. - **Cushioning Technology:** The development of new cushioning technologies, like wider Bounce midsoles, has the potential to disrupt the cushioning technology industry by providing enhanced performance and comfort in athletic footwear. ## Related on Trend Hunter - [Juxtaposing Dynamic Running Shoes](https://www.trendhunter.com/trends/adistar-cushion.md) - [Redesigned Flagship Running Shoes](https://www.trendhunter.com/trends/adidas-ultraboost-5x.md) - [Sleek Laceless Runners](https://www.trendhunter.com/trends/megaride-s2.md) - [Pastel Easter-Ready Sneakers](https://www.trendhunter.com/trends/the-adidas-samba-og.md) - [Revived Color-Accented Shoes](https://www.trendhunter.com/trends/adizero-evo-sl-2.md) - [Earthy Tonal Running Sneakers](https://www.trendhunter.com/trends/ghost-sprint.md) - [Revived Dynamic Running Sneakers](https://www.trendhunter.com/trends/adistar-cushion-3.md) - [Nature-Inspired Shoe Collabs](https://www.trendhunter.com/trends/ultraboost-5-x-hermanos-koumori.md) - [All-Day Running-Inspired Sneakers](https://www.trendhunter.com/trends/adidas-launched-lightblaze.md)