# Athletic Health Apps Adidas' 'ALL DAY' Provides Daily Challenges for Mind and Body Health By Laura McQuarrie | Published 2017-03-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/adidas-all-day References: [wareable](https://www.wareable.com/apps/adidas-all-day-fitness-app-designed-for-women-4188) & [adidas](https://www.adidas.com/us/allday) One's journey to better health is an ongoing project that involves eating right, sleeping well, being active and above all else, adopting a positive attitude—there's heaps of inspiration to be found on all these aspects of health from the new adidas ALL DAY app. The application brands itself as a "360 fitness app," that provides all-day well-being inspiration, challenges and tips for maintaining a healthy mind and body. adidas calls its short-term practices 'Discoveries,' each of which are rooted in science. For the development of the app, the creators worked with The American College of Sports Medicine to integrate cutting-edge sport science research and insights straight from ACSM’s network. adidas ALL Day is specifically tailored for the female athlete who seeks new inspiration and challenges each day. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 22% | Activity: 63% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **360 Fitness Apps:** The rise of 360 fitness apps like Adidas' ALL DAY will disrupt traditional gym models. - **Tailored Fitness Content:** Personalized fitness content will become imperative in the saturated health app industry. - **Fitness Challenges:** Daily challenges and gamification features will be key to user engagement in health apps. ### Sectors Adopting This - **Fitness Apps:** Fitness apps will see a rise in female-specific content and training options. - **Sports Science:** Sports science will be integrated into the development of fitness apps to offer customers data-backed fitness insights. - **Wearable Tech:** Wearable tech companies will benefit from the integration and advancement of fitness tracking technology in health apps. ## Related on Trend Hunter - [App-Based Wellness-Oriented Challenges](https://www.trendhunter.com/trends/everyday-well-challenge.md) - [Goal-Oriented Health Apps](https://www.trendhunter.com/trends/bright-app.md) - [Complimentary Health Apps](https://www.trendhunter.com/trends/life-time-app.md) - [Holistic Lifestyle Trackers](https://www.trendhunter.com/trends/self-sport.md) - [AI Fitness Platforms](https://www.trendhunter.com/trends/the-fittest.md) - [Fitness Support Apps](https://www.trendhunter.com/trends/reebok-fitness.md) - [All-in-One Nutrition Apps](https://www.trendhunter.com/trends/bxlder.md) - [Integrated Wellness Apps](https://www.trendhunter.com/trends/dash-wellness.md) - [Hormone-Focused Women's Health Apps](https://www.trendhunter.com/trends/28-app.md)