# Space-Age Collaboration Footwear The Conceptual Adidas Air Jordans Imagine a Brand Collaboration By Michael Hemsworth | Published 2020-08-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/adidas-air-jordans References: [yankodesign](https://www.yankodesign.com/2020/08/24/what-if-the-adidas-michael-jordan-air-jordans-sneaker-deal-worked-out/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+yankodesign+%28Yanko+Design+-+Form+Beyond+Function%29) The conceptual [Adidas Air Jordans](https://www.trendhunter.com/trends/adidas-x-avavav-moonrubber-megaride) have been designed by Thomas Le as a rendering of what could have come about if a deal had been struck back in the 80s between the athletic wear brand and the iconic basketball player. The sneakers are rendered with a contemporary space-age aesthetic that could be likened to the Jordan-starring film Space Jam from 1996 and are complete with a form-fitting collar on the top. The sneakers are also paired with the brand's signature [Boost outsoles](https://www.trendhunter.com/trends/the-boost-sneaker) and the subsequent bubbly texture they're known for. The conceptual Adidas Air Jordans have a [laceless design](https://www.trendhunter.com/trends/adidas-unveils-climacool), but will still hug the foot of the wearer thanks to a series of strategically place fastening straps. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 88% | Activity: 67% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Space-age Footwear:** Opportunity for athletic wear brands to collaborate with influencers and imagine futuristic footwears. - **Laceless Sneakers:** Opportunity to design and create sneakers with alternative closure systems, providing comfort and good fit. - **Form-fitting Collar:** Opportunity for footwear brands to introduce new and innovative collar designs that provide a comfortable and supportive fit. ### Industries Being Reshaped - **Athletic Wear:** Athletic wear brands can introduce futuristic footwear collections as a part of innovative brand collaborations. - **Fashion:** Fashion brands can create trendsetting footwear with unique designs, especially focusing on form-fitting collars and alternative closure systems. - **Technology:** Technology companies can innovate and introduce new materials and fabrics for the production of contemporary and comfortable sneakers with perfect fit. ## Related on Trend Hunter - [Building Block Footwear Models](https://www.trendhunter.com/trends/lego-air-jordan-11.md) - [Sneaker-Inspired Chair Concepts](https://www.trendhunter.com/trends/markvonrama.md) - [Bulbous Collaboration Sneakers](https://www.trendhunter.com/trends/adidas-x-avavav-moonrubber-megaride.md) - [Formal-Ready Collaborative Footwear](https://www.trendhunter.com/trends/clot-and-adidas.md) - [Dynamic Collaborative Sneakers](https://www.trendhunter.com/trends/clot-superstar.md) - [Bold Sneaker Design Concepts](https://www.trendhunter.com/trends/nothing-cmf.md) - [Merged Hybrid Basketball Shoes](https://www.trendhunter.com/trends/air-jordan-23.md) - [Jellyfish-Inspired Sneakers](https://www.trendhunter.com/trends/pharrell-williams-and-adidas-originals.md) - [Game Console Sneaker Designs](https://www.trendhunter.com/trends/playstationinspired-sneaker.md)