# Smoky Sapphire Kicks (UPDATE) Get a Full Look at the Adidas adiPower Howard By Matt Ho | Published 2011-11-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/adidas-adipower-howard References: [freshnessmag](http://www.freshnessmag.com/2011/11/02/adidas-adipower-howard-officially-unveiled/) & [youtube](http://www.youtube.com/watch?v=44bzJbLm-Mg&feature=player_embedded) Not too long ago, pictures of the [Adidas](https://www.trendhunter.com/trends/vol-9) adiPower Howard were revealed, but now the brand is giving an official unveil for a more detailed look. In terms of shape, the Adidas adiPower Howard is fairly similar to the [adiZero](https://www.trendhunter.com/trends/adizero-prime-x-2-strung) Rose 2, but there are a few design details that set this piece apart. The upper showcases a smoky gray that's contrasted by the white stripes and a blue outline, which is definitely a nod to the colors of the Magic. The side features ankle pillows designed for comfort and it boasts Howard's jersey number. The tongue shows off the [NBA](https://www.trendhunter.com/trends/anthony-edwards-2) star's signature, while the insoles reveal his smiling face. On the technical side, the Z torsion system has been built onto the bottom sole, while the SPRINTSKIN technology has been utilized to reinforce the strength of the sneaker. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 43% | Activity: 10% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What's Driving This Trend - **Sneaker Customization:** Opportunity to offer personalized designs and features, such as incorporating athletes' signatures and jersey numbers. - **Athlete Brand Collaborations:** Chance to collaborate with popular athletes to create unique and sought-after sneaker designs. - **Technological Innovation in Sneaker Design:** Potential for integrating advanced technologies, such as the Z torsion system and SPRINTSKIN, to enhance performance and durability. ### Who This Affects Most - **Sports Apparel:** Opportunity for sports apparel brands to create customized sneakers and collaborate with athletes to drive sales and brand recognition. - **Footwear Manufacturing:** Chance for footwear manufacturers to incorporate advanced technologies into sneakers, offering improved performance and unique selling points. - **E-commerce:** Potential for e-commerce platforms to offer personalized sneaker customization options and capitalize on the growing demand for unique and exclusive footwear. ## Related on Trend Hunter - [Sporty Dynamic Futuristic Footwear](https://www.trendhunter.com/trends/vol-9.md) - [Striking Basketball Footwear](https://www.trendhunter.com/trends/anthony-edwards-2.md) - [Hot Pink Basketball Sneakers](https://www.trendhunter.com/trends/red-blend.md) - [Lifestyle-Catering Molded Footwear](https://www.trendhunter.com/trends/molded-leather.md) - [Stealthy Dynamic Basketball Shoes](https://www.trendhunter.com/trends/mad-iiinfinity.md) - [Chrome Tonal Basketball Footwear](https://www.trendhunter.com/trends/anthony-edwards-1-mid.md) - [Futuristic Silver Tonal Footwear](https://www.trendhunter.com/trends/crazy-2.md) - [Revived Dynamic Running Sneakers](https://www.trendhunter.com/trends/adistar-cushion-3.md) - [Juxtaposing Dynamic Running Shoes](https://www.trendhunter.com/trends/adistar-cushion.md)