# Sustainably Stylish Sneakers The Adidas 4D Parley Sneakers Ready for Athletic Training By Michael Hemsworth | Published 2020-08-08 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/adidas-4d-parley References: [hiconsumption](https://hiconsumption.com/adidas-x-parley-4d-parley-shoes/) & [adidas](https://www.adidas.com/us/adidas-4d-parley-shoes/FX2434.html) The [Adidas](https://www.trendhunter.com/trends/dropset-4) 4D Parley sneakers are the latest offering from the sportswear brand and nonprofit organization that aim to create a stylish yet [sustainable footwear option](https://www.trendhunter.com/trends/keen-uneek-360) for avid athletes to don. The sneakers are characterized by their familiar silhouette with a midsole that will help to enhance energy return and reduce the impact on the wearer's body. A specialized yarn upper created in partnership with Parley enhances the shoe's ability to conform to the wearer's feet, while the Bus Spirit stitch across the sneaker creates a flowing final touch. The Adidas 4D Parley sneakers are rounded off with a [Stretchweb rubber outsole](https://www.trendhunter.com/trends/adidas-zponge) to further increase comfort for the wearer and are available now at a price point of $200. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 71% | Activity: 35% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Sustainable Footwear:** Disruptive innovation opportunity: Develop eco-friendly materials and manufacturing processes for footwear to meet consumer demand for sustainable products. - **Enhanced Energy Return:** Disruptive innovation opportunity: Create innovative midsole technologies that maximize energy return and minimize impact, improving athletic performance and reducing strain on the body. - **Personalized Fit:** Disruptive innovation opportunity: Explore advanced materials and customizable designs to create sneakers that adapt and conform to the wearer's feet, providing personalized comfort and support. ### Who This Affects Most - **Sportswear:** Disruptive innovation opportunity: Integrate sustainable practices and materials into sportswear manufacturing to address the growing demand for eco-friendly athletic apparel. - **Textile and Fabric:** Disruptive innovation opportunity: Develop innovative and sustainable yarns and fabrics for use in athletic footwear to meet the increasing demand for environmentally conscious materials. - **Footwear Retail:** Disruptive innovation opportunity: Embrace technology and customization to offer personalized fitting solutions, enhancing the consumer experience and satisfaction in the footwear retail industry. ## Related on Trend Hunter - [Recyclable Material Sneakers](https://www.trendhunter.com/trends/salomon-xt-pure-advanced.md) - [Sustainable Single-Piece Sneakers](https://www.trendhunter.com/trends/on-cloudboom-strike-ls.md) - [Functional Training Shoes](https://www.trendhunter.com/trends/dropset-4.md) - [Superior Ultramarathon Sneaker Designs](https://www.trendhunter.com/trends/adidas-adizero-prime-x-evo.md) - [Juxtaposing Dynamic Running Shoes](https://www.trendhunter.com/trends/adistar-cushion.md) - [Versatile Hiking Sneakers](https://www.trendhunter.com/trends/adidas-terrex-skychaser-ax5-goretex.md) - [Sleek Laceless Runners](https://www.trendhunter.com/trends/megaride-s2.md) - [Speed-Optimizing Running Shoes](https://www.trendhunter.com/trends/adios-pro-4.md) - [Redesigned Flagship Running Shoes](https://www.trendhunter.com/trends/adidas-ultraboost-5x.md)