# Creative-Focused Sportswear Campaigns
adidas Celebrates Creativity with Ama Qamata and Dee Koala

By Kanesa D | Published 2023-03-07 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/adidas-3
References: [hypebeast](https://hypebeast.com/2023/3/adidas-all-that-you-are-south-africa-sportswear-campaign-release-info) & [adidas.co.za](https://www.adidas.co.za/sports_performance-women)

adidas' new Sportswear line offers a variety of purpose-built apparel and footwear using its performance-led technologies. Created with comfort and design in mind, the worldwide "All That You Are" campaign supports young creatives who are reshaping the industry. The campaign aims to highlight the diversified lifestyles of international athletes and multidisciplinary artists while embracing self-expression.

Featuring South African actor Ama Qamata and artist Dee Koala, the Sportswear campaign explores how the two creatives spend their free time outside their full-time careers. Dee wears a jacquard long-sleeve jersey and continues the purple color scheme of the campaign by finishing her ensemble with the Tiro Suit Up track trousers in her second look.

Ama chooses the traditional Tiro tracksuit and the silk-like jersey top for her imagery. The duo both sport the AVRYN shoes, which are versatile and comfort-focused.

Image Credit: adidas, [hypebeast](https://hypebeast.com/2023/3/adidas-all-that-you-are-south-africa-sportswear-campaign-release-info), [adidas.co.za](https://www.adidas.co.za/sports_performance-women)