# Water-Economizing Sneakers adidas Moves Towards Sustainability with its New No-Dye Collection By Francesca Mercurio | Published 2021-08-23 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/adidas-1 References: [fashionunited.uk](https://fashionunited.uk/news/fashion/adidas-introduces-no-dye-collection/2021082057267) International sportswear brand adidas has launched a new footwear line made with [no added dyes](https://www.trendhunter.com/trends/3sixteen-x-saucony-peregrine-15-gesso). The No-Dye collection favors a material's natural coloration, over-dying it to produce a new color. In addition, to reduce the brand's water consumption, the No-Dye collection eliminates the shoe dying process which typically involves a lot of water. By removing this step from the shoe-making process, more water and energy are saved. This collection is inspired by old styles found in the adidas archive. Although [primarily made for golfers](https://www.trendhunter.com/trends/azalea-golf-shoe-collection), anyone can wear these sleek white shoes for various occasions. The shoes continue [adidas'](https://www.trendhunter.com/trends/adidas-x-brain-dead-x-dsm) high-performance quality and make for an eco-conscious purchase. This unisex collection is available worldwide through the adidas website. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 73% | Activity: 64% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Sustainable Footwear:** Opportunity for the development of eco-friendly and resource-efficient footwear products - **Natural Coloration:** Opportunity for the use of a material's natural coloration to eliminate the need for added dye in products - **Water-economizing:** Opportunity for the development of products and processes that reduce water consumption and waste ### Who This Affects Most - **Footwear Manufacturing:** Opportunity for footwear manufacturers to adopt sustainable and environmentally friendly production practices - **Sportswear and Apparel:** Opportunity for the sportswear and apparel industry to prioritize sustainability and eco-friendliness in their product lines - **Fashion and Design:** Opportunity for the fashion and design industry to incorporate eco-friendly and resource-efficient practices and materials into their products ## Related on Trend Hunter - [Sustainable Sports Apparel](https://www.trendhunter.com/trends/undyed.md) - [Sustainable 3D-Printed Footwear](https://www.trendhunter.com/trends/4dfwd-1.md) - [Sustainable Single-Piece Sneakers](https://www.trendhunter.com/trends/on-cloudboom-strike-ls.md) - [Artistic Naturally Dyed Sneakers](https://www.trendhunter.com/trends/3sixteen-x-saucony-peregrine-15-gesso.md) - [Sustainable Color-Blocked Sneakers](https://www.trendhunter.com/trends/colville.md) - [Eco-Friendly Fashion Color Dyes](https://www.trendhunter.com/trends/cone-denim-1.md) - [Nature-Inspired Shoe Collabs](https://www.trendhunter.com/trends/ultraboost-5-x-hermanos-koumori.md) - [Futuristic Slip-On Shoes](https://www.trendhunter.com/trends/adidas-unveils-climacool.md) - [Eco-Friendly Denim Dyes](https://www.trendhunter.com/trends/retro-dye.md)