# Amped-Up Athletic Ads Watching the 'Adidas is All in' Campaign Video Will Pump You Up By Matt Ho | Published 2011-03-16 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/adidads-is-all-in-campaign References: [hypebeast](http://hypebeast.com/2011/03/adidas-is-all-in-campaign-video/) & [youtube](http://www.youtube.com/user/adidas) You've got to hand it to [Adidas](https://www.trendhunter.com/trends/adidas-originals-new-campaign) because these guys really know how to make an ad. Watching the 'adidas is all in' campaign video will definitely have you amped up. Most may have seen the 'adidas is all in' ads, but this is the full version. The ad depicts various [athletes and musicians](https://www.trendhunter.com/trends/it-takes-more-to-get-this-far) gearing up for battle. Staying true to the name of the campaign, these guys are shown with fierce looks, an ass-kicking "take-no-prisoner," "do-or-die" attitude. Audiences are then treated to adrenaline-filled performances by these individuals as they showcase their power, control and passion. Some familiar faces such as those of [Lionel Messi, Derrick Rose, David Beckham](https://www.trendhunter.com/trends/we-are-football), and B.o.B. are also present within this campaign. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 33% | Activity: 59% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### What Makes This Trend Stand Out - **Athletic Advertisements:** Expect to see more bold, high-energy ads featuring popular athletes and musicians. - **Brand Ambassadors:** Expect brands to push for partnerships with popular athletes and musicians to become their brand ambassadors. - **Influencer Marketing:** Expect to see more brands partnering with social media influencers in the sports and fitness niche to promote products. ### Sectors Adopting This - **Sportswear:** The sportswear industry can capitalize on the trend by incorporating the latest styles and technology to create more appealing products. - **Music Industry:** The music industry can leverage the trend by partnering with sportswear companies to showcase their artists in ad campaigns. - **Online Advertising:** The online advertising industry can create innovative campaigns for sports and fitness brands to reach their target audience through social media platforms and influencer marketing. ## Related on Trend Hunter - [Fitness Earphones Campaigns](https://www.trendhunter.com/trends/listen-to-your-heart.md) - [Athlete-Backed Shoe Campaigns](https://www.trendhunter.com/trends/awaken-your-madness.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Individuality-Focused Brand Campaigns](https://www.trendhunter.com/trends/adidas-originals-new-campaign.md) - [Athlete Celebrity Campaigns](https://www.trendhunter.com/trends/zne-collection.md) - [Intense Elemental-Inspired Sportswear Spots](https://www.trendhunter.com/trends/engineered-for-whatever-ad.md) - [Next-Gen Athlete-Starring Ads](https://www.trendhunter.com/trends/why-do-it-ad.md) - [Athlete-Starring Footwear Campaigns](https://www.trendhunter.com/trends/speed-shopping.md) - [Football-Centric Hero Campaigns](https://www.trendhunter.com/trends/we-are-football.md)