# Punchy Set Designs Adi Goodrich Creates Colorful Backgrounds for Creative Clients By Meghan Young | Published 2013-01-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/adi-goodrich References: [itsnicethat](http://www.itsnicethat.com/articles/adi-goodrich) & [adigoodrich](http://www.adigoodrich.com/) Adi Goodrich is a Los Angeles creative known for her outrageously amazing set designs. Armed with an impressive client list including international heavyweights such as Wieden + Kennedy, Michel Gondry, [Pizza Hut](https://www.trendhunter.com/trends/glow-hubs-pizza-my-glow) and [Universal Record](https://www.trendhunter.com/trends/universal-genve-1), Adi Goodrich puts together fresh props and backdrops that can often rival the true purpose of the photoshoot or video to begin with. Known for her [punchy use of color and patterns](https://www.trendhunter.com/trends/colorama), Adi Goodrich knows how to make in image pop. Considering that she also labels herself as a "Production Designer, Illustrator, builder and hustler" on her website, Adi Goodrich definitely knows her worth. She is certainly a Jill of all trades, at least when it comes to creative projects like photoshoots and video shoots. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 63% | Activity: 69% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Colorful Set Design:** The trend of using visually striking set designs to enhance branding and marketing campaigns presents opportunities for creative agencies to provide a unique experience for their clients. - **Multi-disciplinary Creatives:** As a result of the trend towards multi-disciplinary creatives, there is a growing demand for professionals who can combine artistic, technical, and business skills in one package. - **Innovative Props and Backdrops:** The trend of using innovative props and backdrops for marketing campaigns creates opportunities for designers and manufacturers to create unique and versatile products that can cater to different client needs. ### Who This Affects Most - **Advertising and Marketing:** The advertising and marketing industry can leverage colorful set designs and innovative props and backdrops to create more visually arresting and engaging campaigns. - **Entertainment:** The entertainment industry can benefit from multi-disciplinary creatives who can provide a wide range of skills and services for film, television, and theatrical productions. - **Product Design and Manufacturing:** The product design and manufacturing industry can explore new materials, technologies, and techniques to create versatile and creative props and backdrops for varied applications and markets. ## Related on Trend Hunter - [Playful Toy-Like Furniture](https://www.trendhunter.com/trends/frunchroom-furniture-collection.md) - [Vibrant Design Collections](https://www.trendhunter.com/trends/neon-primitivism.md) - [Ultra-Colorful Design Studios](https://www.trendhunter.com/trends/whimsical-studio.md) - [Ultra-Playful Studio Designs](https://www.trendhunter.com/trends/bright-workspace.md) - [Designer Portfolio Platforms](https://www.trendhunter.com/trends/good-designers.md) - [Creative Space-Enhancing Companies](https://www.trendhunter.com/trends/bespoke-artworks.md) - [Colorful Home Refurnishments](https://www.trendhunter.com/trends/amy-pigliacampo.md) - [Warm Colorful Property Designs](https://www.trendhunter.com/trends/leah-ring.md) - [90s-Inspired Vibrant Home Designs](https://www.trendhunter.com/trends/holboro-house.md)