# Ad-Free Culinary Magazines Cuisine Solutions Presents 'Sous-Vide,' an Ad-Free Culinary Publication By Hayley McGlone | Published 2016-07-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/adfree References: [adweek](http://www.adweek.com/news/advertising-branding/why-ad-agency-created-ad-free-niche-cooking-magazine-172447) & [cuisinesolutions](https://www.cuisinesolutions.com/about-sous-vide/) Cuisine Solutions has debuted a new culinary magazine 'Sous-Vide,' which is entirely ad-free. The magazine fits into the growing media landscape of hyper-niche market publications. These magazines are targeted at specific enthusiast audiences. The new culinary magazine will be published twice a year and is targeted at chefs and foodies. Ad agency HZDG is responsible for 95% of the content in the magazine. "Content marketing has become so important to help brands communicate with their consumers" said Sarah Schaffer, head of the HZDG Content Studio. The ad-free culinary magazine is HZDG's second branded content magazine project. Content marketing allows brands to focus on very niche consumer markets. HZDG encompasses the foodie experience with great recipes, a profile on chef Daniel Boulud and a food tour of Philadelphia. Content-branded magazines might become more popular on newsstands as niche markets continue to grow. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 53% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Growing Media Landscape:** Opportunity for brands to create hyper-niche market publications and target specific enthusiast audiences without ads. - **Content Marketing:** Brands can use content marketing to communicate with consumers and focus on very niche consumer markets. - **Rise of Branded Content Magazines:** Content-branded magazines may become more popular as niche markets continue to grow. ### Sectors Adopting This - **Culinary:** Ad-free culinary magazines provide a disruptive innovation opportunity for chefs and foodies to access specialized content without distractions. - **Advertising:** The growing trend of ad-free publications creates a disruptive innovation opportunity for the advertising industry to find alternative ways to reach consumers. - **Media:** The growing media landscape of hyper-niche market publications presents a disruptive innovation opportunity for media companies to create targeted content for specific enthusiast audiences. ## Related on Trend Hunter - [Online Culinary Marketplaces](https://www.trendhunter.com/trends/online-culinary-marketplace.md) - [Premium Sous Vide Colllectons](https://www.trendhunter.com/trends/sear-serve.md) - [Water-Free Sous Vide Cookers](https://www.trendhunter.com/trends/sous-vide-cooker.md) - [Creative Culinary Campaigns](https://www.trendhunter.com/trends/cook-different.md) - [Culinary Tradition Food Campaigns](https://www.trendhunter.com/trends/merchant-gourmet-yes-chef-campaign.md) - [Personalized AI Culinary Assistants](https://www.trendhunter.com/trends/souschefai.md) - [Marketer-Targeted Cereal Ads](https://www.trendhunter.com/trends/out-of-home-campaign.md) - [Wine Tasting Content Series](https://www.trendhunter.com/trends/calvet-kitchen.md) - [Food-Focused Social Platforms](https://www.trendhunter.com/trends/foodfocused-social-platform.md)