# Vibrant Non-Dairy Smoothies 'Adez' is Latin American Brand of Fruity Soy-Based Smoothies By Laura McQuarrie | Published 2018-02-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/adez References: [livekindly.co](https://www.livekindly.co/coke-vegan-smoothie-range/) & [thegrocer](https://www.thegrocer.co.uk/buying-and-supplying/new-product-development/coke-adds-dairy-free-adez-smoothies-to-uk-offering/562763.article) 'Adez' is the name of a dairy-free smoothie product that is set to hit shelves in the UK to better meet the growing demand for vibrant plant-based products. The smoothies will be launched in the UK in varieties such as: Mighty Oat Strawberry-Banana, Amazing Almond Mango-Passionfruit, and Courageous Coconut Berry, each of which boasts a non-dairy, soy-based formula. Adez was first launched by [Unilever](https://www.trendhunter.com/trends/namdong-creamy-cheese) in 2006, yet the demand for non-dairy, plant-based products was not as heightened as it is now. As Simon Harrison, the customer marketing director for [CCEP](https://www.trendhunter.com/trends/fanta-and-xbox) ([Coca-Cola European Partners](https://www.trendhunter.com/trends/moodrink)) describes, "It’s very different because it’s plant-based and it’s more than just fruit. It has added vitamins and minerals. So it doesn’t have a head-to-head competitor, which is part of the appeal." ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 75% | Activity: 66% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Plant-based Smoothies:** The growing demand for vibrant plant-based products presents an opportunity to develop and market innovative non-dairy smoothies. - **Soy-based Formulas:** The use of soy as the base for non-dairy smoothies opens up possibilities for creating new and nutritious beverage options. - **Functional Ingredients:** The inclusion of added vitamins and minerals in non-dairy smoothies allows for the development of functional beverages that offer more than just fruit flavors. ### Who This Affects Most - **Beverage Industry:** The popularity of non-dairy smoothies presents an opportunity for beverage companies to capitalize on the growing demand for plant-based alternatives. - **Plant-based Food Industry:** The rise in demand for plant-based products like non-dairy smoothies creates opportunities for companies to expand their offerings and cater to the plant-based food market. - **Functional Beverages Industry:** The use of added vitamins and minerals in non-dairy smoothies allows companies in the functional beverages industry to innovate and create products with enhanced nutritional benefits. ## Related on Trend Hunter - [Supercharged Banana-Free Smoothies](https://www.trendhunter.com/trends/revitalise.md) - [Well-Blended Green Smoothies](https://www.trendhunter.com/trends/radiant-greens-organic-smoothie.md) - [Versatile Pouched Smoothie Recipes](https://www.trendhunter.com/trends/delice-de-france-and-batch.md) - [Plant-Powered Cream Liqueurs](https://www.trendhunter.com/trends/lustre.md) - [Fruity Plant-Based Yogurts](https://www.trendhunter.com/trends/vitasoy.md) - [Fruit-Forward Dairy-Free Smoothies](https://www.trendhunter.com/trends/nondairy-smoothies.md) - [Lifestyle-Conscious Prepackaged Milkshakes](https://www.trendhunter.com/trends/shaken-udder-dairyfree-shakes.md) - [Versatile Oat Beverages](https://www.trendhunter.com/trends/versatile-oat-beverages.md) - [Plant-Based Protein-Rich Alt Milks](https://www.trendhunter.com/trends/alpro-plant-protein.md)