# Anti-Junk Food Marketing Campaigns Jamie Oliver's #AdEnough Campaign Opposed Ads Aimed at Kids By Joey Haar | Published 2018-04-23 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/adenough References: [jamieoliver](https://www.jamieoliver.com/news-and-features/features/adenough-questions-answered/) Studies have shown that children are incredibly susceptible to advertising, so Jamie Oliver's #AdEnough campaign is working to cut out those predatory marketing pushes. The campaign is working toward a 9 PM watershed for junk food ads on television as well as protections from those ads online and on public transit. #AdEnough is part of Oliver's broader campaign to reduce childhood obesity in the UK, which includes levies and taxes on foods and drinks with high fat, salt, and sugar ([HFSS](https://www.trendhunter.com/trends/walkers-snacks)), color-coded nutrition labels on all food and beverage products, setting government targets for obesity reduction, and of course the aforementioned [marketing and advertising restrictions](https://www.trendhunter.com/trends/outdoor-advertising-campaign) for HFSS products. The #AdEnough campaign includes Oliver's endorsement and the hashtag, and it invites social media users to post pictures of themselves covering their eyes as a symbol for blocking out those negative HFSS ads. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 63% | Activity: 53% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### Key Themes Behind This Trend - **Childhood Obesity Prevention:** Opportunity for innovative solutions to prevent childhood obesity through reduction of junk food advertising and implementation of health-promoting initiatives. - **Advertising Restrictions:** Opportunity for disruptive innovation in advertising practices and development of ethical marketing campaigns for unhealthy products. - **Nutrition Labeling:** Opportunity for development of effective nutrition labeling strategies to educate consumers and promote healthier food choices. ### Where This Applies - **Food and Beverage:** Industry has the opportunity to create healthier food and beverage options, reduce or eliminate unhealthy ingredients, and develop new marketing strategies for healthy products. - **Advertising:** Industry may innovate ethical marketing strategies to counterbalance and fill the regulatory gaps left by advertising restrictions on unhealthy products. - **Digital Media:** Industry can promote positive health messages and combat unhealthy advertising by utilizing digital media platforms effectively. ## Related on Trend Hunter - [Female Empowerment Campaigns](https://www.trendhunter.com/trends/enough.md) - [Fruit Waste Ink Posters](https://www.trendhunter.com/trends/fruit-waste-ink.md) - [Unconventional Health Food Ads](https://www.trendhunter.com/trends/rxbar-ad.md) - [Kid-Friendly Recipe Campaigns](https://www.trendhunter.com/trends/kid-friendly-recipe.md) - [Unusual Food Waste Campaigns](https://www.trendhunter.com/trends/food-waste-campaigns.md) - [Cheerful Healthy Snack Campaigns](https://www.trendhunter.com/trends/garden-veggie-snacks.md) - [AI-Powered QSR Campaigns](https://www.trendhunter.com/trends/fastfood-ad.md) - [No-Nonsense Cereal Campaigns](https://www.trendhunter.com/trends/shreddie-for-anything.md) - [Feel-Good Craving Campaigns](https://www.trendhunter.com/trends/cravings-im-crushin-it.md)