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# Toy Vacation Videos
'Address Is Approximate' by The Theory

By Shelby Lee Walsh | Published 2012-05-05 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/address-is-approximate
References: [vimeo](https://vimeo.com/32397612)

'Address Is Approximate' is a short [stop motion video](https://www.trendhunter.com/trends/herding-home-for-the-holiday) by The Theory. Recently nominated for a Vimeo award in the animation category, Director Tom Jenkins shows how you can go on the adventure of a lifetime without ever leaving home.

It all starts with an action figure that comes to life and decides to use Google Maps Street View to simulate what it would be like to take a [road trip](https://www.trendhunter.com/trends/must-be-love) down to the Pacific Coast to watch the sunset. The touching tale ends with him at his final destination, basking in the twilight.

Complementary to the touching tale, the music used really enhances the mood Jenkins set out to create. Cinematic Orchestra provided the tune, which is aptly named 'Arrival of the Birds.'

It's amazing that all you need to create something as magical as this is a [Canon](https://www.trendhunter.com/trends/never-break-your-flow) 5D Mkll, some software and a few really talented people.

## Trend Insights (Trend Hunter)

- Score: 1.5/10
- Popularity: 18% | Activity: 19% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Viral](https://www.trendhunter.com/viral)

## Key Themes

### Key Themes Behind This Trend

- **Stop Motion Animation:** The trend of creating visually stunning stop motion animation videos using everyday objects and toys presents opportunities for innovative storytelling and captivating content.
- **Virtual Travel Experiences:** The trend of using Google Maps Street View or other digital platforms to create virtual travel experiences opens up disruptive innovation opportunities in the tourism industry, allowing people to explore destinations from the comfort of their own homes.
- **Collaborative Music Licensing:** The trend of collaborating with musicians and composers to create original soundtracks for videos provides opportunities for disruptive innovation in the music industry by creating unique and immersive audio experiences.

### Where This Applies

- **Film and Animation:** The film and animation industry can leverage the trend of stop motion animation videos to create visually stunning content that captures and engages audiences.
- **Tourism and Travel:** The tourism industry can tap into the trend of virtual travel experiences by creating immersive digital travel platforms that allow people to explore destinations remotely, offering a new way to attract and engage potential travelers.
- **Music and Entertainment:** The music industry can explore the trend of collaborative music licensing to create original soundtracks for various media forms, including videos, films, and advertisements, enhancing the overall viewing and listening experience.

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