# Influencer-Backed QSR Menus Irv's Burgers Collaborates with Addison Rae on the LA to L.A. Combo By Kalin Ned | Published 2026-04-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/addison-rae1 References: [instagram](https://www.instagram.com/p/DWzjtF-lG0U/)  Irv's Burgers — the cult-favorite Los Angeles spot known for its nostalgic menu and loyal local following — has launched the LA to [L.A. Combo](https://www.trendhunter.com/trends/cryptocom) in collaboration with Louisiana-born influencer and entertainer Addison Rae. This offering is available for a [limited time](https://www.trendhunter.com/trends/limitedtime-items) from April 6 through May 31, 2026. The Irv's Burgers x Addison Rae LA to L.A. Combo features a quarter-pound burger with white American cheese, Cajun-blackened pineapple, jalapeños, and Irv's signature sauce on a sesame bun or lettuce-wrapped option. This is accompanied by Slap Ya Mama Cajun waffle fries and served in a collectible cup bearing Addison Rae's branding. Customers can either order a single or a double patty. The Irv's Burgers x Addison Rae menu had a special debut during the [Coachella music festival](https://www.trendhunter.com/trends/desert-drip-char-meal). Image Credit: Irv's Burgers x Addison Rae ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 41% | Activity: 54% | Freshness: 71% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Influencer-driven Menu Collaborations:** Co-branded menu items tied to influencers are creating alternative revenue streams and reshaping customer acquisition dynamics through social reach and persona alignment. - **Limited-time Festival Drops:** Festival-exclusive and time-limited releases are generating scarcity-driven demand and turning ephemeral experiences into measurable sales spikes and marketing lift. - **Collectible Branded Packaging:** Branded, collectible packaging is transforming disposable containers into consumer keepsakes that extend brand engagement beyond the point of sale. ### Where This Applies - **Quick-service Restaurants:** The QSR sector is increasingly integrating cultural relevance and influencer partnerships into core offerings, altering menu development and promotional economics. - **Food Retail and Pop-up Experiences:** Retail environments and temporary pop-ups are leveraging limited collaborations to drive foot traffic and convert experiential moments into repeat customers. - **Brand Licensing and Merchandise:** Licensing and merchandise businesses are benefitting from co-branded food tie-ins that blur the line between consumables and lifestyle products, creating new monetizable IP touchpoints. ## Related on Trend Hunter - [Sauced Korean Smash Burgers](https://www.trendhunter.com/trends/burger-drops.md) - [Exclusive Smashburger Collabs](https://www.trendhunter.com/trends/steak-frites-burger.md) - [Co-Branded Holiday-Inspired Burgers](https://www.trendhunter.com/trends/friendsgiving-burger.md) - [Rapper-Approved Meals](https://www.trendhunter.com/trends/the-4-box.md) - [Bold Texas-Inspired Burgers](https://www.trendhunter.com/trends/bacon-wrangler-double.md) - [Spicy Fan-Favorite Burgers](https://www.trendhunter.com/trends/burnin-love-burger.md) - [Quesadilla Bun Burgers](https://www.trendhunter.com/trends/smashadilla-burger.md) - [Monthly Burger Rotations](https://www.trendhunter.com/trends/big-bads-monthly-drops.md) - [Cheesy Burger Campaigns](https://www.trendhunter.com/trends/queso-crunch-burger.md)