# Generation Z-Focused Fragrances Addison Rae and Hampton Beauty Launch a New Line of Fragrances By Francesca Mercurio | Published 2021-11-02 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/addison-rae References: [wwd](https://wwd.com/beauty-industry-news/beauty-features/addison-rae-af-collection-mood-based-fragrance-hampton-beauty-1234983422/) Internet celebrity Addison Rae has partnered with Hampton Beauty to debut a new line of fragrances. Dubbed the 'AF Collection by Addison Rae,' this new line offers [scents for all moods](https://www.trendhunter.com/trends/vibe-perfume). This new collection marks the Tik Tok star's second beauty venture, her first which launched last year. What stands out this time around is that AF Collection by Addison Rae is a clean line. Made with upcycled materials and using green chemistry, the collection offers cruelty-free and water-based fragrances. The sprays can be sprayed on the skin or hair and come in three scents - Chill AF, Happy AF, and Hyped AF. Targetting the [Generation Z](https://www.trendhunter.com/trends/generation-by-osmo) market, Addison Rae wants her young fans to feel and smell good. The line can be purchased directly through Rae's Tik Tok and [Instagram](https://www.trendhunter.com/trends/dedcool) profile. Image Credit: Hampton Beauty/ Eka Halim ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 97% | Activity: 100% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### Key Themes Behind This Trend - **Clean Beauty Fragrances:** The AF Collection by Addison Rae showcases the opportunity for clean and sustainable fragrances with the use of upcycled materials and green chemistry. - **Personalization of Fragrances:** AF Collection by Addison Rae offers scents for all moods, reflecting the opportunity for personalized fragrances based on one's mood and preferences. - **Social Media-driven Fragrance Sales:** The AF Collection by Addison Rae can be purchased directly through her Tik Tok and Instagram profile, presenting an opportunity for social media-driven fragrance sales. ### Where This Applies - **Clean Beauty:** The clean and sustainable nature of the AF Collection by Addison Rae highlights the need for cleaner and greener beauty products, opening up opportunities for the clean beauty industry. - **Fragrance:** The AF Collection by Addison Rae showcases the need for personalized and unique scents, suggesting a potential for innovation and disruption in the fragrance industry. - **Social Media Marketing:** The ability to purchase the AF Collection by Addison Rae directly through social media opens up new opportunities for social media-driven sales and marketing strategies in the beauty industry. ## Related on Trend Hunter - [Youth-Friendly Non-Irritating Fragrances](https://www.trendhunter.com/trends/everedens-new-scent-category.md) - [Sensorial Beauty Brands](https://www.trendhunter.com/trends/playful-fragrances.md) - [Gen Z Fragrance Campaigns](https://www.trendhunter.com/trends/fine-fragrance-collection.md) - [Effortlessly Feminine Fragrances](https://www.trendhunter.com/trends/forvr-mood-fragrance.md) - [Mood-Matching Tween Fragrances](https://www.trendhunter.com/trends/xoxo-daise.md) - [TV Drama Fragrances](https://www.trendhunter.com/trends/lottie-london-and-outer-banks.md) - [Celebrity-Backed Fragrance Ads](https://www.trendhunter.com/trends/axe-1.md) - [Confidence-Boosting Youth Bodycare](https://www.trendhunter.com/trends/c-by-claires.md) - [Evocative Everyday Fragrances](https://www.trendhunter.com/trends/modern-magic.md)