# Edible Insect Bitters These Insect-Based Biters are Designed to Be Added to Cocktails By Katherine Pendrill | Published 2015-10-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/added-to-cocktails References: [psfk](http://www.psfk.com/2015/10/cricket-bitters-cocktail-critter-bitters.html) & [critter-bitters](http://www.critter-bitters.com/) 'Critter Bitters' is a line of insect-based bitters that is designed to be added to cocktails. Although nearly two billion people eat insects on a regular basis, the creatures are still considered a taboo delicacy in some parts of the world. In order to overcome the stigma surrounding insects, this company decided to create a fun way to consume them. Critter Bitters was founded by Julia Plevin and Lucy Knops as a way of introducing insects to American consumers. Plevin and Knops noted that people tend to be more open-minded when it comes to drinking and more willing to try unusual ingredients. As a result, they produced a variety of [edible insect-based bitters](https://www.trendhunter.com/trends/aromatic-infused-cocktail-bitters) that are designed to be added to cocktails. The bitters are made up of [roasted crickets](https://www.trendhunter.com/trends/cricket-jerky) and come in flavors such as vanilla, cocoa and toasted almond. While not everyone will be able to get over the idea of drinking a cocktail laced with crickets, the bitters may help normalize the delicacy for others. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 39% | Activity: 34% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Insect-based Bitters:** The rise of insect-based bitters creates opportunities for unconventional cocktail ingredients. - **Overcoming the Stigma:** Companies developing innovative ways to normalize the consumption of insects challenge cultural taboos. - **Unusual Ingredients in Cocktails:** The use of unique and unexpected ingredients in cocktails provides an avenue for creative mixology and experimentation. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry can explore the incorporation of insect-based ingredients into their product lines. - **Cocktail and Mixology:** The cocktail and mixology industry can embrace the use of unconventional ingredients to create unique and differentiated drinks. - **Sustainable Protein:** The sustainable protein industry can leverage the growing interest in insect-based ingredients for alternative sources of protein. ## Related on Trend Hunter - [Edible Insect Lollipops](https://www.trendhunter.com/trends/pest-infested-pops.md) - [Protein-Packed Cricket Bars](https://www.trendhunter.com/trends/cricket-protein-bar.md) - [Edible 3D-Printed Insects](https://www.trendhunter.com/trends/3d-printed-edible-insects.md) - [Insect Whisky Pairings](https://www.trendhunter.com/trends/a-pairing-with-legs.md) - [Premium Cocktail Bitters](https://www.trendhunter.com/trends/premium-cocktail-bitters.md) - [Zero-ABV Cocktail Bitters](https://www.trendhunter.com/trends/seasn.md) - [Insect-Infused Dog Food Toppers](https://www.trendhunter.com/trends/functional-meal-toppers.md) - [Cricket Jerky Snacks](https://www.trendhunter.com/trends/cricket-jerky.md) - [Insect-Based Inflight Meals](https://www.trendhunter.com/trends/zipair.md)