# Coffee Shop Cold Brews Wawa Has Added Cold Brew to Its Hand-Crafted Specialty Beverage Menu By Katherine Pendrill | Published 2017-07-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/added-cold-brew References: [chewboom](http://www.chewboom.com/2017/07/19/wawa-adds-new-cold-brew-iced-coffee/) & [marketwired](http://www.marketwired.com/press-release/wawa-introduces-cold-brew-iced-coffee-its-hand-crafted-specialty-beverage-program-chain-2226348.htm) As the demand for cold coffee beverages continues to grow, the popular coffee shop chain [Wawa](https://www.trendhunter.com/trends/shore-tea) has added cold brew to its menu. Slow-steeped and made from Wawa's own brand of coffee beans, the new beverage offers consumers a cool way to enjoy their favorite caffeinated drink. Wawa's new [cold brew coffee](https://www.trendhunter.com/trends/cold-brew-coffee-line) is created through a small-batch, slow-steeping process that uses Wawa's owe beans and triple-filtered water. The unique process results in a bold coffee with a smooth, full-bodied flavor that boasts a low acidity and virtually no bitterness. Free from both preservatives and additives, the cold brew can be ordered black or with Wawa's [classic sweet cream](https://www.trendhunter.com/trends/raspberry-cream-cold-brew). For those who are looking for something cold and refreshing, but free from the sugar found in other iced coffee drinks, Wawa's new cold brew is an excellent option. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 60% | Activity: 37% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Growing Demand for Cold Coffee Beverages:** Wawa's addition of cold brew to its menu demonstrates the trend towards cold coffee beverages. - **Small-batch, Slow-steeping Process:** The unique process used to create Wawa's cold brew highlights the trend towards artisanal and handcrafted beverages. - **Health-conscious Consumers:** Wawa's new cold brew appeals to consumers looking for a refreshing and sugar-free coffee option. ### Industries Being Reshaped - **Coffee Shops:** Coffee shops can capitalize on the trend towards cold coffee beverages to attract new customers and boost sales. - **Artisanal Beverage Industry:** The unique and handcrafted process used to create Wawa's cold brew represents opportunities for artisanal beverage companies. - **Healthy Beverage Industry:** Wawa's sugar-free cold brew appeals to health-conscious consumers and reflects the growing trend towards healthy beverage options. ## Related on Trend Hunter - [Limited-Edition Canned Diner Coffees](https://www.trendhunter.com/trends/classic-blend-cold-brew.md) - [Iced Creamy Cold Brews](https://www.trendhunter.com/trends/frosty-cream-cold-brew.md) - [Premium QSR Coffee Products](https://www.trendhunter.com/trends/aw-brew-bar.md) - [Slow-Steeped Restaurant Coffees](https://www.trendhunter.com/trends/sweet-cream-cold-brew-coffee.md) - [Artisan Scoop Shop Coffees](https://www.trendhunter.com/trends/baskinrobbins-iced-cold-brew.md) - [Cappuccino-Inspired Cold Brews](https://www.trendhunter.com/trends/stk-cold-brew-cappuccino.md) - [Refined QSR Cold Brews](https://www.trendhunter.com/trends/mcdonalds-mccaf-cold-brew.md) - [Cold Brewed Cafe Refreshments](https://www.trendhunter.com/trends/cold-brew-drink.md) - [Cold Brew QSR Lineups](https://www.trendhunter.com/trends/dunkin-cold-brew.md)