# People-Powered Panoramas Add Your Own Scenery Aims to Build the World's Largest Photo By Christopher DeLuca | Published 2011-05-28 | World Source: Trend Hunter, https://www.trendhunter.com/trends/add-your-own-scenery References: [psfk](http://www.psfk.com/2011/05/merrell-crowdsources-worlds-largest-panorama.html/) & [addyourownscenery](http://www.addyourownscenery.com/) Add Your Own Scenery, a project of the outdoor gear company [Merrell](https://www.trendhunter.com/trends/hiking-club), aims to create the world's largest [crowdsourced panorama](https://www.trendhunter.com/trends/travelshare) of the globe. The project, which was conceived of by the communications firm Minimart, is unique in its global scope and a clever collaborative effort. Participants in the Add Your Own Scenery project can add their favorite [outdoor pics](https://www.trendhunter.com/trends/epic-ai-travel-photos) and the site will identify their location with its built-in GPS capabilities. The project is ingenious in its ability to make people feel like they are creating something together; the scope of the project and its participatory element give it strong viral qualities. Merrell has come up with an innovative way to have people who share a passion for the outdoors come together to share their experiences. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 9% | Activity: 20% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### Key Themes Behind This Trend - **Crowdsourced Panoramas:** Creating the world's largest photo through crowd-contributed outdoor pictures presents opportunities for collaborative and immersive experiences. - **Geolocation Tagging:** Utilizing built-in GPS capabilities to identify the location of outdoor pictures can enable location-based marketing and personalized recommendations. - **Viral Collaborative Projects:** Engaging users in a global participatory effort to create something together can generate strong viral qualities and brand awareness. ### Where This Applies - **Outdoor Gear:** Outdoor gear companies can leverage crowdsourced panoramas to showcase their products in different scenic locations. - **Travel and Tourism:** Utilizing geolocation tagging can create interactive travel experiences and recommendations for both local and international travelers. - **Communications:** Developing innovative collaborative projects can help communications firms showcase their creativity and generate buzz for their clients. ## Related on Trend Hunter - [Global Pixel Canvas](https://www.trendhunter.com/trends/wplace.md) - [Travel-Friendly Location Scouting](https://www.trendhunter.com/trends/locationscout.md) - [Interactive Travel Showcases](https://www.trendhunter.com/trends/sseennapp.md) - [Collaborative Art Platforms](https://www.trendhunter.com/trends/everyone-draw.md) - [Adventure-Focused Social Platforms](https://www.trendhunter.com/trends/adventurefocused-social-platform.md) - [Nature-Reconnecting Outdoor Campaigns](https://www.trendhunter.com/trends/reconnect-with-nature.md) - [Real-Time Social Maps](https://www.trendhunter.com/trends/social-maps.md) - [Photo-Based Travel Sharing](https://www.trendhunter.com/trends/community-travel-app.md) - [Travel Collectible Platforms](https://www.trendhunter.com/trends/world-traveler.md)