# Glittering New Years Drinks Dutch Bros is Encouraging People to Add Shine to Their Favorite Drinks By Katherine Pendrill | Published 2024-12-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/add-shine References: [brandeating](https://www.brandeating.com/2024/12/you-can-add-glitter-to-your-dutch-bros-drinks-for-new-years-2025.html)  Dutch Bros wants to kick off 2025 on a special note by encouraging consumers to 'add Shine' to their favorite drinks. For a limited time, Dutch Bros is giving consumers the option to add [edible glitter](https://www.trendhunter.com/trends/glitter-pop-lemonade) – which they call 'Shine' – to their drink of choice. You can add Shine to any [Dutch Bros'](https://www.trendhunter.com/trends/winter-shimmer-rebel) iced Rebel (energy drink), tea, lemonade, soda, or cold brew. While adding Shine does not actually change the flavor of your drink, it adds a shimmery glitter that makes the drink sparkle. You can get even more of the effect by giving your drink a little shake. Though Dutch Bros has had the Shine option for some time now, the new promotion is a perfect way to kick off [New Year's Day](https://www.trendhunter.com/trends/disco-ball-doughnut). Image Credit: Dutch Bros ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 61% | Activity: 65% | Freshness: 33% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Edible Glitter/sparkle Beverages:** Drinks enhanced with edible glitter offer a visual appeal that caters to the 'Instagrammable' food trend, sparking engagement and social sharing. - **Experiential Consumer Products:** By transforming beverages into interactive experiences, companies can heighten consumer engagement and create memorable brand interactions. - **Limited-time Promotions:** Limited-edition offerings create urgency and exclusivity, encouraging consumers to make spontaneous purchases for fear of missing out. ### Where This Applies - **Food and Beverage:** Innovations like adding edible glitter to drinks reimagine traditional beverage offerings and cater to evolving consumer preferences for unique experiences. - **Hospitality and Events:** By integrating visually captivating elements into their offerings, the hospitality industry can enhance event experiences and elevate celebratory occasions. - **Retail Marketing:** Creating shareable and visually appealing products can drive foot traffic and increase brand visibility in the competitive retail landscape. ## Related on Trend Hunter - [Shimmering Holiday Energy Drinks](https://www.trendhunter.com/trends/winter-shimmer-rebel.md) - [Sparkling Shamrock Beverages](https://www.trendhunter.com/trends/st-patricks-day-drink.md) - [Cream-Topped Energy Beverages](https://www.trendhunter.com/trends/afterglow-rebel.md) - [Edgy Holiday Beverage Campaigns](https://www.trendhunter.com/trends/dutch-bros-coffee.md) - [Candy-Topped Energy Drinks](https://www.trendhunter.com/trends/dutch-bros-1.md) - [Summer-Inspired Cafe Energy Drinks](https://www.trendhunter.com/trends/afterglow-rebel-energy-drink.md) - [Popping Candy-Topped Drinks](https://www.trendhunter.com/trends/firecracker-rebel-energy-drink.md) - [Sparkly Glittering Drink Enhancers](https://www.trendhunter.com/trends/brew-glitter.md) - [Artisan-Like Seasonal Cafe Menus](https://www.trendhunter.com/trends/dutch-bros-holiday-trio.md)