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# Ad-Blocking Apps
The Opera App Lets You Block Annoying Ads Out Of Your Life

By Rahul Kalvapalle | Published 2016-05-07 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/adblocking-app
References: [engadget](http://www.engadget.com/2016/05/04/opera-ad-block/) & [opera](http://www.opera.com/mobile/mini/android)

Google's Opera system has made a lot of people's lives easier by allowing for ad-blocking operations to be used and applied by developers, which is exactly why the company has now gone ahead and introduced the Opera ad-blocking app for mobile as well as desktop platforms.

While a lot of people use Google Chrome's native ad-blocking feature, Google claims that the Opera ad-blocking app is as much as 45 per cent faster and extraordinarily effective. The app even allows for pages to load up extremely fast.

The Opera ad-blocking app will appeal to everyone who wants to enjoy the convenience of ad-blocking without having their mobile or desktop system's performance be compromised in any way.

## Trend Insights (Trend Hunter)

- Score: 1.1/10
- Popularity: 16% | Activity: 9% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile)

## Key Themes

### What's Driving This Trend

- **Ad-blocking Apps:** The Opera app is proving that ad-blockers can improve mobile and desktop performance.
- **Faster Ad-blocking:** The 45% faster feature available on the Opera ad-blocking app presents an opportunity to develop ad-blockers that can quickly improve browsing speeds.
- **Improved User Experience:** Ad-blockers are no longer just for convenience--they're also about improving the overall browsing experience for users.

### Who This Affects Most

- **Digital Advertising:** Digital advertising companies may need to rethink their strategy as more people adopt ad-blockers on mobile and desktop platforms.
- **Mobile App Development:** Developers can explore ad-blocking app development opportunities for mobile devices as more people continue to use ad-blockers on their smartphones.
- **Desktop Software:** As desktop ad-blockers continue to gain popularity, developers can explore ways to make them more efficient and user-friendly.

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