# Summer-Ready Tie-Dye Shirts ADAPTURE Launches a Summer Tie-Dye Collection By Kanesa D | Published 2022-07-07 | Updated 2022-07-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/adapture References: [hypebeast](https://hypebeast.com/2022/7/adapture-tie-dye-collection-info) & [adapture.co](https://adapture.co/) ADAPTURE is releasing a [tie-dye collection](https://www.trendhunter.com/trends/gap-and-den) for the summer in cooperation with Matt Ford of [Major Leisure Worldwide](https://www.trendhunter.com/trends/hydra-luxe-luminous-skin-perfecting-foundation). The collection features three colorways that fuse cool shades of lavender/blue, pink/red, and olive/brown, using an ice dyeing process to bring out unique mixtures and deviations in the colors. Each shirt is unique due to the dyeing process, offering consumers a one-of-a-kind version of the eccentric shirts. The shirts come complete with ADAPTURE branding on the rear neck area in a puff print design. The campaign spotlights three models in various natural environments, including a rocky terrain, a basketball court, and a bright flower garden. The tie-dye [T-shirt collection](https://www.trendhunter.com/trends/classic-tee) is available on the ADAPTURE website at a price point of $85 USD. Image Credit: ADAPTURE ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 19% | Activity: 10% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Tie-dye Apparel Trend:** This trend could be a great opportunity for clothing and fashion brands to innovate by introducing their own unique tie-dye patterns and designs. - **Sustainable Tie-dye Materials:** As more consumers are becoming environmentally conscious, there is an opportunity for innovation in creating tie-dye apparel using sustainable materials and eco-friendly dyes. - **Customizable Tie-dye Clothing:** Businesses can create an innovative new trend by offering customizable tie-dye clothing, which could involve allowing customers to select their own unique dyeing patterns and color combinations. ### Industries Being Reshaped - **Fashion Industry:** This industry could benefit from the tie-dye trend by introducing unique tie-dye patterns and designs that appeal to a broader audience or partnering with brands to launch collaborative tie-dye collections. - **Textile Industry:** The textile industry could innovate by creating sustainable and eco-friendly tie-dye clothing materials and developing new dyeing processes that minimize water waste and reduce environmental impact. - **Retail Industry:** The retail industry could capitalize on the tie-dye trend by offering customizable tie-dye clothing or adding tie-dye collections to their product offerings to attract customers and boost sales. ## Related on Trend Hunter - [Bold Playful Summer Collections](https://www.trendhunter.com/trends/duvin-design-co.md) - [Laidback Indigo-Dyed Fashions](https://www.trendhunter.com/trends/buck-mason-indigodipped-collection.md) - [Vintage Miami Beachwear Capsules](https://www.trendhunter.com/trends/spring-2024-menswear-collection.md) - [Spring-Ready Outdoor Apparel](https://www.trendhunter.com/trends/performance-articles.md) - [Reimagined Tie Dye Rugs](https://www.trendhunter.com/trends/tie-dye-collection.md) - [Quick-Drying Summer T-Shirts](https://www.trendhunter.com/trends/classic-tee.md) - [Sustainable Sports Apparel](https://www.trendhunter.com/trends/undyed.md) - [Technical Streetwear Series](https://www.trendhunter.com/trends/brain-dead-adidas.md) - [Accessible Nostalgic Apparel Lines](https://www.trendhunter.com/trends/gap-and-den.md)